We create modern brand experiences that are anything but business as usual. Connecting with humans in a meaningful way takes more than incremental change. It takes radically original thinking. That’s why diversity, equity and inclusion isn’t a box we check, it’s who we are. We encourage everyone to bring their authentic selves to work and value the unique perspectives, backgrounds and experiences of our team members that lead to meaningful outcomes.  FKA has curated a deep roster of talent focused on channel-proof brand building, ubiquitous retail commerce, social that impacts the full purchase funnel, and relationship management that uses data to humanize brands and create lasting bonds with customers. Currently, we have more than 600 talented humans in locations across the country, partnering with brands like Verizon, Pop Tarts, Amazon, Audi, Arby’s, and others who are ready to challenge the status quo and reinvent what’s next.

The Associate Director, Advanced Analytics will work with complex datasets to deliver data-led findings, actionable insights, and strategic recommendations to improve paid media and website/mobile app performance. This position requires strong critical thinking, consulting and strategic marketing and analytical skills. The Associated Director, Advanced Analytics will apply knowledge of paid media marketing and website/mobile app data to solve clients’ business problems and work collaboratively across various internal disciplines to drive marketing excellence and efficiency.

Your Responsibilities:

• Analyze a breadth of paid media and website/mobile app data to provide insights and recommendations into the performance of clients’ program initiatives.
• Develop measurement strategies and reporting of key business metrics. Translate data through storytelling and data visualizations to communicate findings.
• Maintain functional expertise in database marketing, analytical tools, techniques, and other infrastructure requirements as well as advertising dashboards (e.g., social, search and programmatic).
• Knowledge of Google Suite (including Google Analytics, Google Tag Manager, Google Optimize, Google Ads, and Looker).
• Ability to communicate with media partners related to measurement, benchmarking and studies.
• Work closely with respective team members from various disciplines (media, creative, account management, strategy) within the agency and the client to optimize and coordinate campaign strategies.
• Develop and manage testing roadmap aligned to strategic direction.

• 4+ Years in Digital Marketing Analytics, especially experience in paid media and website/mobile app analytics.
• Experience with Paid Media Tools (e.g., Facebook, Twitter, Pinterest, Snapchat analytics, etc.).
• Experience with Google Suite (e.g., Google Analytics, Google Tag Manager, Google Optimize, and Google Ads, Looker).
• Experience with data visualization tools (i.e., Datorama, Tableau, etc.).
• Experimental test design (A/B split, multivariate testing).
• Experience with website/mobile app tagging and data requirements.
• Visual presentation of data through Excel, Tableau, Datorama, etc.
• Excellent management and time prioritization skills.
• Able to think about both practical and visionary uses of available data, strong Storyteller and Insights communicator.
• Proficiency in Microsoft Office Suite.
• Detail oriented while keeping sight of bigger picture/trends, intellectually curious.
• Deep understanding of marketing, advertising, and customer profiling.
• Passion for Analytics, Measurement and Testing.
• Must be a self-starter, with strong planning and organizational skills and the ability to work with minimal direction in a fast-paced environment.
• Passion for Analytics, Measurement and Testing.

The Power of One starts with our people!  To do powerful things, we offer powerful resources.  Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Formerly Known As is an Equal Opportunity Employer.  Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

All your information will be kept confidential according to EEO guidelines.