We create modern brand experiences that are anything but business as usual. Connecting with humans in a meaningful way takes more than incremental change. It takes radically original thinking. That’s why diversity, equity and inclusion isn’t a box we check, it’s who we are. We encourage everyone to bring their authentic selves to work and value the unique perspectives, backgrounds and experiences of our team members that lead to meaningful outcomes.  FKA has curated a deep roster of talent focused on channel-proof brand building, ubiquitous retail commerce, social that impacts the full purchase funnel, and relationship management that uses data to humanize brands and create lasting bonds with customers. Currently, we have more than 600 talented humans in locations across the country, partnering with brands like Verizon, Pop Tarts, Amazon, Audi, Arby’s, and others who are ready to challenge the status quo and reinvent what’s next.

Formerly Known As is seeking a talented, creative problem-solver who is equal parts brand and content strategist to join our team!

Responsibilities:

• Day-to-day strategic thought leader across multiple brands. 
• Leadership that inspires great work across disciplines and departments. 
• Bring brand stories to life in compelling ways for clients, customers, and prospects. 
• Develop inspirational briefings and single-minded briefs that result in extraordinary creative content and breakthrough ideas. 
• Mine research and insights to feed development of brand architecture, platforms and campaigns. 
• Build communications frameworks and recommend channel strategies and messaging mapped to customer journeys. 
• Distill audience, cultural, and contextual analysis to lead new areas of opportunity. 
• Facilitate planning and ideation sessions at the agency and with clients.
• Fluent in primary, secondary and syndicated research (e.g., comScore, Simmons, MRI, 
• Forrester, eMarketer, Mintel, etc.) and proficient in observation tools (i.e., online media brand studies, digital ethnography, and customer journey studies). 
• Mentorship and potential management of junior staff members.
• Lead and/or support omni-channel new business initiatives.

• 6+ years’ agency experience developing insights, distilling cultural trends, and driving big ideas.
• Strong brand communications strategy background with blue-chip brands.
• Collaborative nature, partnering with other strategists and creative, data, technology, and account teams.
• Command a room with an energetic, engaging, and inspirational presentation style, particularly with senior agency and client staff.
• Excellent writer and vivid presentation creator.
• Strong agency planning pedigree (e.g., top agency shop; samples of work and briefs appreciated). 
• Autonomous, fearless, and ready for challenges. 
• A natural problem solver who can identify the missing piece and way forward.
• May require occasional overnight travel.

The Power of One starts with our people!  To do powerful things, we offer powerful resources.  Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Formerly Known As is an Equal Opportunity Employer.  Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

All your information will be kept confidential according to EEO guidelines.