Content Strategist ( Freelance )

  • Full-time

Company Description

Hi there! We’re Razorfish. We’ve been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What’s different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at razorfish.com.

Job Description

• Assisting in developing documentation for content migration
• Assisting in mapping Consumer Experience Journey content paths
• Assisting in developing content strategy, topics, content plans and POVs for website content and digital content marketing
• Generating or maintaining content matrices of site content and related assets
• Developing taxonomy and tagging recommendations and guidelines
• Performing content audits, inventories, and modeling
• Helping create and/or maintain editorial calendars to align site releases with product launches, seasonal promotions, and more 
• Performing research for audience needs, trends and behaviors, and digital innovations
• Assisting in creating content strategy playbooks and governance guidelines
• Helping maintain editorial standards and accuracy/quality of content 

Qualifications

• 3-5 years’ experience in digital content strategy, some in an agency/consulting environment 
• Digital platform build experience working on complex B2B and/or B2C website redesign and migration, ideally combining multiple sites for multiple audiences into a single platform 
• Mix of technical and marketing content strategy skills with a strong understanding of UX/UI, taxonomy, and site structure as well as planning content topics and developing audience-centric digital experiences
• Experience working with UX, creative and strategy teams to develop best-in-class content strategy
• Experience using web crawling tools such as Screaming Frog
• Excellent Powerpoint, Excel, Word, editing, presentation and proofreading skills
• Client-facing presentation experience
• Highly organized and able to handle multiple projects, short timelines, and pivoting easily when direction changes
• Self-starter who is highly collaborative while comfortable working independently 
• Automotive vertical experience a plus

Additional Information

The Power of One starts with our people!  To do powerful things, we offer powerful resources.  Our best-in-class wellness and benefits offerings include:

  • Paid Family Care for parents and caregivers for 12 weeks or more
  • Monetary assistance and support for Adoption, Surrogacy and Fertility
  • Monetary assistance and support for pet adoption
  • Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
  • Tuition Assistance
  • Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
  • Matching Gifts programs
  • Flexible working arrangements
  • ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
  • Business Resource Groups that support multiple affinities and alliances

 

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Razorfish is an Equal Opportunity Employer.  Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

All your information will be kept confidential according to EEO guidelines.

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