About Performics:

Are you ready to re-invent digital marketing?  At Performics, we’re accelerating the great missions of our clients—brands like Lenovo, Toyota, Verizon, and Comcast in the ever-evolving world of search engine marketing, programmatic, social media, and eCommerce marketplaces. 

If you’re ready to move at the speed of Google, Facebook, and Twitter, have an entrepreneurial spirit, get excited about finding smarter ways to do things, and demand performance for your clients, we’d love to meet you.  We’ll give you the tools, support, and freedom to lead, innovate, and grow.  We hire exceptional people for our global headquarters in Chicago and U.S. locations in Atlanta, Los Angeles, New York, Seattle, and San Francisco.  Our international presence spans 57 markets (and growing) including regional hubs in London, Dubai, and Singapore.

We are dedicated to ensuring an inclusive environment where employees feel empowered to share their experiences and ideas.  We encourage participation in a variety of Business Resource Groups, including groups for Women, People of Color, Veterans, the LGTBQ community and allies, and more.  For more information regarding our efforts around diversity and inclusion visit us at https://rse2018.publicisgroupe.com/en/nos-talents or ask your recruiter for details.

The Content Director (technical, copy, outreach) is responsible for successfully leading his or her team. In addition to creating deliverables and providing ongoing recommendations for client accounts, the Director outlines team members' successes.  The Director uses his or her expertise in data and analytics to work directly with clients and/or the Activation Team to identify opportunities and create strategies that will improve KPIs.
 

Role Objectives:

Technical

• Successfully manages team within the discipline
• Works with team to outline successes of team members and clients
• Creates deliverables and solutions for specific needs in the discipline
• Assumes accountability and ownership of the team and recommendations the team makes
• Works with clients directly/with Content Strategist on specific tasks
• Creates opportunities and strategies using both qualitative and quantitative sources
• Proven experience and success in using data to identify issues and create clear actions to improve performance and KPIs
• Expertise in analytic tools to understand data and present areas for improvement
• Work with account managers to understand specific client needs and helps the team achieve deliverable goals
• Embraces and encourages a culture based on teamwork, collaboration, and intellectual curiosity

Copy

• Supports entire Copy Team with guidance, training, workflow management, and project management as needed
•  Works with Activation Team to develop content strategies for various clients as needed
• Mentors Copywriters, provides training for new hires on tools, copy best practices, and SEO/SEM
• Provides consistently clean, coherent, and engaging on- and offsite copy that adheres to best practices
•  Assumes accountability and ownership of the Copy Team and the recommendations it makes
• Works with client and/or Activation Team to develop content and keyword strategies that will improve performance across client sites, social media, and other platforms
• Provides thought leadership on keyword research, density, META tags, and body copy as well as broader SEO and SEM strategies

Outreach

• Successfully manages team within the discipline
• Works with team to ensure success of team members and clients
•  Develops new solutions and audits to better address our client's concerns
• Assumes accountability and ownership of the team and recommendations the team makes
• Works with clients directly to develop comprehensive outreach solutions that take into account clients' goals and capabilities
• Manages client expectations and requirements
• Proven experience and success in using data to identify issues and create clear actions to improve performance and KPIs
• Expertise in analytic tools to understand data and present areas for improvements
• Able to collaborate with account managers across all disciplines to understand specific client needs and achieve deliverable goals
• Embraces and encourages a culture based on teamwork, collaboration, and intellectual curiosity

Minimum Qualifications:

• Bachelor’s degree in related discipline
• 5 - 7 years’ experience with significant writing, research and/or online media components
• Experience with managing a team
• Proficient with online analytics metrics and related statistical concepts
• Proficient with web analytics platforms such as Omniture, Google Analytics, and Coremetrics
• Website development/design experience including development of wireframes, using CSS and HTML
• Demonstrated problem solving and project management skills
• Strong analytical and implementation skills
• Ability to craft persuasive, goal-oriented written communications
•  Strong online research skills including advanced use of search engines
• High competency level in MS Office products including Excel and Word
• Must be able to work collaboratively and effectively with all levels of staff including senior management
• BA in appropriate discipline

About the Way We Work:

Be You

We believe you should be able to be the same person at work as you are at home.  Authenticity and trust are important.  Be who you are, mean what you say, allow other PFXers to do the same.
 

Know Your Teammates

We know social opportunities reinforce relationships, and relationships shape our attitudes.  Everyone is equal parts teacher and learner, so invest in each other.  We are a community.  Play with intention.
 

Make It Better

We believe there’s always room for growth—professionally, personally, and in our communities.  We identify opportunities for improvement, innovation, and learning and encourage our clients to do the same.
 

Collaborate Expertly

Everyone comes to Performics with a different background and provides unique value.  Speak up, embrace a “what if” attitude, and support the people around you.  Collaborate with your team, hone your expertise, and remember—the best idea wins.

All your information will be kept confidential according to EEO guidelines.