Executive Vice President, Performance Media

  • Full-time

Company Description

Zenith is the ROI Agency. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses. Zenith is part of Publicis Media, the media arm of Publicis Groupe.

Job Description

The Executive Vice President of Performance Media & Consumer Connections oversees Zenith’s Digital and Performance Media practices (Digital Investment, Programmatic, Search and Social) with additional responsibility in the area of client facing Digital and Performance strategy development  

Marketplace Thought Leadership & Knowledge

·       A known and respected industry and marketplace voice

·       Extensive knowledge and understanding of all digital media and performance media channels

·       Deep understanding and ability to navigate current and future media marketplaces

·       Strong representation of agency and client values to the marketplace

·       Ability to navigate increasingly complex media companies in order to maximize client results

Client Facing Responsibility

·       Serve as client-facing agency lead with respect to creating and representing a digital and performance roadmap to be integrated into Zenith’s media strategy for each client

·       Comfort with analytics, reporting, audience-building and the ability to integrate holistically into a high-level digital and performance strategy

·       Great communicator to clients on the current and future needs for their investments

·       Strong commercial understanding (client/agency as well as of agency/group offerings) and the ability to incorporate this knowledge as necessary within client interactions

·       Ability to interface with various influential clients: CMO, Head of Marketing, Head of Media, Head of Acquisition, Head of Digital, Procurement leadership, etc.

·       Showcase value and upsell of key investment services

Internal Responsibility

·       Grow agency revenue across performance media channels

·       Participate in new business pitches to aid in the conversion of new client assignments

·       Serve as trusted partner to agency client/strategy leads to help effectively position our Digital and Performance Media offerings

·       Partner with PMX Performance practice to ensure proper connectivity to central practices and products to help seamlessly integrate group solutions into client digital and performance strategies

·       Partner with Analytics leadership to ensure proper connectivity across practices

Talent Management

·       Oversee Digital and Performance Media teams

·       Serve as accountable leader for all others across organization who operate in platforms (i.e. commerce team)

·       Serve as connection point into Publicis Digital and performance Media practices

·       Attract, develop and manage talent appropriately in order to maximize retention and support continued development of Digital and Performance skillsets across client facing teams

·       Manage to contract resources, if applicable.  In addition, work with CL on any resource needs or deficiencies

Qualifications

·       Influential industry voice

·       Salesmanship

·       Effective presenter

·       Persuasive writer

·       Ability to build and maintain strong collaborative relationships, internally and externally

·       Strong commercial/business skills

·       Strategic problem solver

Additional Information

All your information will be kept confidential according to EEO guidelines.

Privacy Policy