Planner/ Strategist
- Full-time
Company Description
MSL are an award-winning global public relations firm focused on building influence to deliver meaningful impact on business and the world.
We are strategists, storytellers and creators.
We are a global collective of modern communicators who are building the brands and leaders of tomorrow. Our business is making our clients – of all shapes and sizes – more influential. And our passion is shaping and evolving – with every step we take – the public relations industry and what we can accomplish.
Job Description
A Planner is a collaborative, fact-driven, creative thinker with great human and business instincts. You’ll work closely with and work directly to the brand lead. You’ll help grow and support both the PR Strategy and Communication teams by uncovering information, distilling insights and synthesizing them to create inspiration for our PR teams and business partners. Our goal in Planning is to be the starting point for groundbreaking creative work and to become the go-to resource for our clients regarding deep, analytical business thinking and strong perspectives on their industry, consumer, marketing and business strategies.
Key Areas of Responsibility
This is an interesting, varied and PR role working on big visible transformational brands with a team that’s clever, dedicated, super collaborative and supportive.
You should have experience in guiding and stewarding brand development, briefing and steering creative development, working with loop team partners (media, Creative, digital) in campaign planning and delivery, helping clients brief and analyse research.
In addition, you will be required to participate in winning incremental business, through leading new business pitches (not necessarily within the same category) and also growing existing business by promoting our growing transformational offering.