Search Planner

  • Full-time

Job Description

We’re not your typical search team. Not only do we craft insight-driven campaigns, and we have our hands in the fire, finding the edge in a rapidly changing industry. We’ve gone far beyond keyword lists – search is the digital beacon that lights our clients’ path to success. We are the engine (no pun intended) that never stops running. If you’re a self-starter with a passion for all things search and a desire to take on emerging media, Heartbeat Ideas is the place for you 

The Search Planner is responsible for all aspects of day-to-day client account management. Part manager, part analyst—he or she will be expected to closely monitor campaigns, report on performance, and make suggestions for improvement within the team and to clients. He or she will have the opportunity to grow their knowledge and gain valuable industry experience by working closely with display and SEO teams, creative development, website and technical development, strategy and account teams. 

Job Responsibilities: 

  • Day-to-day management of paid search accounts: budget pacing/monitoring, optimizations 

  • Generate keyword lists and assist with ad copy development 

  • Implement and track client campaigns, monitoring/questioning deliverables.  Confidence and clarity on deliverables 

  • Conduct keyword research and competitive/market analyses; be able to present findings in both informal and formal environments 

  • Produce reports that analyze campaign activity 

  • Recommend testing opportunities or optimizations to clients and internal teams, provide industry findings & POV on execution 

  • Proficiency in AdWords, Microsoft Advertising, Google Analytics, and SA360 (among other tools) 

  • Ability to communicate with both internal teams and clients professionally and concisely 

  • Compiling, analyzing and delivering account performance data to internal and external clients 

Qualifications

  • Onboarding of Associate level team members 

  • Bachelors Degree, 2-3 years of paid search experience  

  • Demonstrated knowledge of paid search best practices and optimization 

  • Proficiency in Microsoft Excel, PowerPoint, Search Engine Tools 

  • A degree of “search nerdery” – a passion for what’s new in an evolving industry 

  • Ability to think on one’s feet and participate in team knowledge development 

  • Excellent written and verbal communication skills; some client-facing experience 

  • Experience working with healthcare/finance/”sensitive industry” clients a plus 

 

Hell yes, I want to do all of that. But tell me more about Heartbeat…

Heartbeat is a healthcare marketing & creative agency, headquartered in NYC and powered by ~300 smart people all over the US. In the past four years, we’ve been named a 4-time “Best Place to Work” by AdAge and MM+M and a “Diversity & Inclusion Champion” by MedAdNews.

 

We care about three big things:

 

1. Empowering Challenger Brands
We work with marketers who have big mountains to climb and the ambition to make it happen. As their sherpa and sidekicks, we must relentlessly deliver on our core values: insightful, inventive, and courageous.

 

2. Being the Best Place You’ll Ever Work

This isn’t all pool tables and Bagel Fridays — it’s about giving you the support to do and be your best. Examples include the ability to work wherever (forever), unlimited PTO, and self-care stipends. We also love to let loose, whether through selfie scavenger hunts or bouts of companywide bingo that would shock even the rowdiest retirement communities.

 

3. Fostering a Diverse & Caring Community

We’re the most diverse agency in healthcare, by design. No matter your story, you’ll find representation and amplification — through our affinity groups, cultural celebrations, and unwavering support no matter what society throws at us. We’re proud to say that you can be anything you want at Heartbeat (as long as it’s not an a**hole).

 

There’s a reason 1/3 of Heartbeaters have been here for 4+ years and we have a 90% retention rate. We hope you’ll experience it for yourself.

 

 

About Publicis Health & Publicis Groupe

 

Heartbeat is a proud member of Publicis Health, the largest health communications network in the world. Publicis Health is one of the four solutions hubs of Publicis Groupe, the third-largest advertising and media company in the world — offering us unparalleled global reach and resources.

 

All your information will be kept confidential according to EEO guidelines.

Additional Information

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $46,500 - $68,500. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.

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