Group Account Director

  • Part-time

Company Description

Hi there! We’re Razorfish. We’ve been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What’s different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at razorfish.com.

Job Description

The Group Account Director will work closely with Clients to identify their specific needs, business objectives, and help identify and implement processes that help achieve their goals and grow the relationship.

The Group Account Director is responsible for managing the client’s CRM business and needs to comprehend both the day-to-day, as well as be a strategic thinker who partners with discipline teams to deliver these services. The Account Director and Client Partner (Brand Manager) work closely together to identify growth areas for the client(s) and deliver strategic recommendations to help expand or uncover new opportunities across acquisition, cross-sell, retention, and win back areas.

In this role, you will be responsible for leading CRM channel team supported by a cross discipline group of SMEs to successfully plan and execute email campaigns to support Samsung Mobile (US) product launches. This person will play a critical role as client POC, working closely with Samsung CRM leads to deliver on their goals and objectives. In this role, you will help strengthen, grow the Client relationship and ensure satisfaction and retention by working with the team to address client needs/concerns quickly and effectively. This role will work closely with Project Management (delivery) to identify and implement new processes, uncover operational efficiencies, and optimize ways of working. They will also help manage inbound Client requests to ensure they are clear and actionable for the team.

Core Duties and Responsibilities:

  • Leads CRM team and collaborate with key discipline leads to deliver on campaign plans and objectives
  • Understands client organization/stakeholders, market, and product at depth
  • Informs strategy team and participates in end-to-end CRM campaign planning and execution
  • Key client contact for day-to-day work across CRM deliverables and initiatives
  • Partners with agencies (IAT) for strategic alignment, collaboration, and sharing of knowledge and insights
  • Provides feedback to the team, participates in reviews as the program and/or campaign plans progress
  • Addresses client escalations/risks effectively and supports team in managing Client
  • Participates in briefings and key Client reviews, ensures information is presented clearly and effectively, and ladders back to strategic framework
  • Debriefs + recaps from major client meetings or 1:1s
  • Connects the dots and ensures we are delivering against CRM campaign goals and KPIs
  • Supports VP, Client Partner (Brand Manager) to ensure CRM plans are laddering back to marketing objectives
  • Facilitates QBRs​ and any post-mortems, action plans
  • Participates in annual scoping, account planning, and revenue management

Qualifications

  • 10-12 years of related industry experience; background in consulting, digital, agency or direct marketing experience –knowledge of CRM and/or Email Campaign Planning is critical.
  • 6+ years of proven track record in developing client relationships
  • Strong knowledge or experience in email marketing, loyalty programs and advertising, with emphasis on digital and direct marketing, strategy, and analytics
  • Ability to lead a team effectively and provide direction through coaching and mentorship
  • Apply creative thinking and analytical problem-solving skills to deliver results
  • Demonstrate exceptional interpersonal and communication skills to build client rapport
  • Ability to collaborate effectively at all levels and functions of an organization
  • Strong client-service orientation 
  • Proven ability to manage projects to successful completion, multi-task, and work within tight deadlines
  • Sound business acumen

Additional Information

All your information will be kept confidential according to EEO guidelines.

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