Insight Manager

  • Full-time

Company Description

Spark Foundry make up part of a thriving global media network and are part of the Publicis Groupe, one of the world’s leading communications groups. We are globally connected with over 8,000 employees in 110 offices across 70 countries.

Who We Are in the UK? 

Spark Foundry, the Acceleration Agency.

We help brands to identify, learn and respond to opportunities faster than the competition.

Every client has an area of their business they need to accelerate, from short-term goals to long-term transformation.

We’ve proven our approach during the most difficult year on record. Now we’re using it to provide a launchpad for their future.

Come be an accelerator with us.

How we accelerate

  • Planning: an approach that works in practice rather than theory, arming planners with the ability to create cutting edge campaigns
  • Intelligence: a suite of tools that give definitive answers to big questions, and uncovers actionable insights about real people
  • Trading: a model built on flexibility and trusted relationships, underpinned with bold guarantees
  • Relationships: a culture of asking challenging questions to better understand the brief – we are not a ‘yes’ agency
  • People: a strong history of recruiting talent from diverse backgrounds and accelerating their careers

Job Description

the Insight Manager role is key to Spark Foundry offering as a strategic and insight led communications planning agency. Working across a range of clients, the Insight Manager is part of the team which provides Inspiring Insights to planners, to clients and to the industry.

You will quickly become an expert on our research tools and develop your research skills through both on the job training and MRS specialist training. You will play a key role in delivering value to planners and clients through your application of the tools, as well as developing insight from both primary and desk research.

 

•       To embed yourself within the planning and research team

•       Learn the skills required to transform a fact into an actionable insight based in a consumer truth and apply on your accounts

•       Develop a good working knowledge of our proprietary research tools (to develop insights and support planners on using and applying them

•       Develop direct client relationships

•       Develop your primary research skills, both qualitative and quantitative, including:

•       Questionnaire design

•       Quantitative analysis

•       Moderating focus groups

•       Moderating online communities

•       To determine what research and insight currently exists by client and identify the knowledge gaps

•       To collaborate with the planning team to develop the insights into the strategic idea

•       Participate (and lead) in new business pitches when required

•       Act as an ambassador for Spark Foundry and Spark Foundry Insight Department at all times

•       Potential to people manage

Qualifications

To be successful in this role you will need:

·       Curiosity to understand consumer motivations

·       An understanding of the various different data channels, including digital.

·       A drive to provide innovative client solutions.

·       The ability to work in collaboration with the planning team and strategists

·       An understanding of the different needs and behaviours of consumer.

·       Knowledge and experience with media research tools such as GWI, TGI, Telmar, social listening etc.

·       Experience commissioning qual and quant research, including survey writing, moderating, writing story led presentations and undertaking project debriefs

·       An ability to create a story from several different data sources.

·       The ability to develop and maintain relationships across the agency as well as with clients.

·       Some experience working on new business pitches

·       Previous Media agency experience preferred

Additional Information

We are diverse though our experience, people and the clients we look after - and we celebrate that diversity. Our people hold us accountable to our beliefs and via regular surveys and our grass roots D&I team, The Collective, and internal next generation board, Firestarters, we hold regular events and work continually towards generating ideas, initiatives and educating our people to ensure we are a diverse and inclusive agency.

As part of our dedication to create an inclusive and diverse workforce, Spark Foundry is committed to equal access to opportunity for people without regard to race, age, sex, disability, neurodiversity, sexual orientation, gender identity or religion. We are committed to providing reasonable adjustments for employees with disabilities and for candidates in our application process. If you need assistance or adjustment due to a disability, please contact us.

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