Social Media Content Creator - Publicis Leon

  • Full-time

Company Description

Our purpose is to relentlessly pursue marketing led growth.

This means we share ONE AMBITION; to improve our clients’ ROI by investing responsibly and creating powerful connections between their brands and customers.

Job Description

We’re looking for a creative & strategic minded Content Creator to help deliver best in class strategic social thinking and innovation for our client’s businesses and brands. This role is responsible for supporting the team in leading all social & content creation, and ensuring all strategy, creative thinking and output is fully integrated with all other efforts across the Publicis Leon brands. The Content Creator will ultimately be responsible for driving new social opportunities and deliver success for Publicis Leon across Australia and New Zealand.

  • Develop & lead social ideas, opportunities and strategies for key brands within Publicis Leon
  • Establish and maintain strong connections with social partners to drive platform and product integration
  • Drive the way of working between client team and the social team, ensuring communication lines are clear and open
  • Where relevant, consult and input into client strategy and planning including provision of relevant data and recommendations around social initiatives
  • Act as the brand guardian, developing & ensuring consistent portrayal of brands across all social channels
  • Drive the awareness and implementation of new platform developments and content opportunities within the team, to the benefit of our client brands.
  • To create, concept, and present social media strategies (across creative content, organic and paid media) and integrated marketing campaigns aligned to our clients’ media or communications strategy.
  • Monitor and analyse social media trends and their impact on clients’ brands & consumers
  • Interpret and execute the direction of strategy/planning, into ongoing content plans (including concepting, creating and reporting), aligned to the broader social media strategy.
  • Maintain monthly reporting that includes overall client performance, category learnings, brands learnings and suggested optimisations moving forward
  • Work with the Community Manager to develop & schedule monthly posting calendars in line with social approach and campaign/partnership requirements
  • Be creatively driven and have an understanding of different social platforms, and how to best utilize and adapt content accordingly
  • Understand the Publicis Leon brands individually, and identify creative opportunities via social platforms
  • Innovative and creative, able to bring ideas to life (in the social media world), and collaborate with designers, run photoshoots etc as needed

 

What we are looking for:

  • Someone with a passion for creativity and craft.
  • Experience working on social media campaigns, across a wide variety of social channels
  • Able to think creatively and pitch innovative ideas to clients while adhering to their brand values
  • Passionate about digital & social and proactive in keeping up with new trends & insights
  • Able to work independently but also a great collaborator & team player
  • Have a strong creative eye, exposure to Photoshop would be ideal with some experience copywriting posts too
  • Strong problem solving skills with strong communication skills

 

What we can offer you!

Be a part of the Publicis Groupe family one of the world’s most progressive and dynamic modern communications businesses enjoying all the perks that come with our network offering:

  • Publicis Liberté – Flexible working to suit your lifestyle. Within the bounds of the role, we will work with you to achieve maximum flexibility around your life. As this is an onsite role, this can include limited work from home
  • Access to equipment – our facilities are state of the art, and we love to see people making stuff! We have a recording studio, photo studio, edit suites, CGI workstations, camera gear, film equipment… you name it, we have it and we want to see you making stuff with it.
  • With global reach and offices all over the world, Prodigious will give you access to a network of people all around the world to help progress your career.
  • Work with a diverse team where we value all the benefits of harnessing differences for our people, our clients and our business. 
  • A committed Diversity and Inclusion and Belonging strategy driven through our Viva! Women, Égalité and First Peoples RAP (reconciliation action plan) programs 
  • Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year
  • Access to employee benefits including –wellness programmes, learning and development opportunities, network events, retail discounts
  • Confidential 24-hour support via our employee assistance programme

Publicis Groupe believes that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate. We value diversity and the skills, knowledge and experience that difference brings to our culture and solutions. We encourage applications from Indigenous Australians, people with disability, people from diverse cultural and linguistic backgrounds, mature age workers, and lesbian, gay, bisexual, transgender, and intersex (LGBTI) people. 

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