Senior Copywriter - Advertising

  • Full-time

Company Description

Who we are
Langland, a Publicis Health company, is the only health communications agency that thinks further across Clinical Trial Experience, Medical Strategy & Education, Public Relations & Policy, and Advertising, to create unique value with visionary clients.

What we believe
Health brings us together. In the diseases we suffer, the medicines we create, and the causes we champion, health shows us our collective humanity. When we break the barriers that divide us, when we think further, we can create healthier futures, together.

A passion for craft
Having expert thinking is only part of our story. To ensure excellence in everything we make, we have centred our disciplines around three essential crafts: science, strategy and creativity. 

Job Description

This is a fantastic opportunity for a highly skilled Senior Copywriter who produces extraordinary thinking and craft of the highest level. As a senior member of the Langland creative team, you will be an all-rounder, collaborating with creative, planning and account teams to provide brand communications that are able to challenge the health industry norm. 

Our writers are integral members of the team and need to be strong both strategically and with clients. As a Senior Copywriter, you will be responsible for proactively supporting and mentoring the junior writers to ensure they achieve success, whilst developing your own.

Key responsibilities: 

  • Work with other creatives to develop concepts and solutions that respond to a variety of client briefs
  • Take your knowledge, insights, ideas and turn them into relevant, engaging products
  • Produce original, intuitive, strategic and persuasive concepts
  • Create copy for all media types (print, digital, social et al.) from conception to completion and evaluate work without imposing your own style
  • Ensure quality and be able to approve work for client presentations
  • Present to, and converse with your clients about the agency perspective
  • Be proactive and inform management of account statuses, problems, plans and meetings
  • Act as a strategic contributor and participate fully in the development of creative briefs and strategic and tactical plans
  • Be alert to changes in the client’s marketplace, constantly evaluating work in light of the marketing situation
  • Support the strategic direction and the culture of the agency
  • Mentor junior members of the team and support with their development
  • Work with cross-functional agency teams to develop the creative content of proposals and pitches, taking a lead role in the development and delivery of the creative content
  • Engage with clients to maximise selling opportunities, championing the Langland brand at all times
  • Seek to identify and progress creative opportunities to grow client and agency business
  • Build awareness of the agency by maximising opportunities to showcase creative work to existing and potential clients e.g. via the Langland website, award shows and industry press

Qualifications

  • Extensive copywriting experience and a background working in healthcare advertising is essential
  • A strong, varied, conceptual portfolio demonstrating award-winning ideas, experiences, print and digital work
  • A good understanding of medical science
  • Exceptional verbal and written communication skills
  • Experience managing and supervising other writers is advantageous but not essential
  • Ability to write across a broad variety of materials in multiple styles
  • Knowledge of common regulations surrounding medical communications (ABPI) and the process of medical approval

Additional Information

An inclusive workplace
The more diverse our team, the more imaginative, intelligent and inspirational our culture and our work will become. Here are some of the ways we help promote diversity at Publicis Health. 

Recruitment 

  • Diversity & Inclusion management 
  • Anonymised CV submissions
  • Mandatory unconscious bias training 
  • Career and school programmes to build industry access for people from mixed socio-economic backgrounds

Culture 

  • Support communities for women, LGBTQ+, BAME employees and their allies.
  • A mental health programme which includes free HeadSpace membership.

Future
Publicis Groupe has committed €45 million to diversity, inclusion and social injustice within the network As part of our dedication to create an inclusive and diverse workforce, Publicis Groupe UK is committed to equal access to opportunity for people without regard to race, age, sex, disability, neurodiversity, sexual orientation, gender identity or religion. We are committed to providing reasonable adjustments for employees with disabilities and for candidates in our application process.  If you need assistance or adjustment due to a disability, please contact us.

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