Publicis Groupe (Euronext Paris Exchange: FR0000130577; CAC 40 index), is the world’s third largest communications group.  Publicis Global Media Operations (PGMO), is a Groupe wide practice driving transformation across Publicis solution hubs through a connected global network, proprietary technology, and consistent and scalable best in-class processes; empowering global marketing and digital business transformation.

Opportunity:

The VP, Product & Solutions Enablement, PMX Consulting EMEA will be responsible for supporting and contributing towards the overall revenue performance of PMX Consulting, by leading the business enablement of our proprietary tool adoption, application and positioning across the EMEA region. Working closely with the agency and local market teams to understand and realise the value of these solutions for their roles and for our clients.

Making sure the agency teams are successfully trained and enabled to adopt the products into everyday business or as needed. We strive to deliver market-leading and best-in-class products by keeping abreast of trends and market conditions to provide strategic advice for future developments. This role requires industry understanding, great presentation skills, attention to detail and an ability to proactively engage with teams across the business including Publicis Media Technology, Analytics Consulting, Product Development, Commercial and EMEA Agency Leads. As a team leader and subject matter expert, your goal is to promote, educate, support and expand our PMX Consulting product offering with the agency teams while demonstrating the value and insights gained.

The VP, Product & Solutions Enablement, is an individual who possesses a combination of people management, problem solving and client facing skills, working as an integral part of the Publicis Media PMX Consulting practice. A highly motivated and experienced self-starter who can develop and maintain strong relationships with client and agency teams in order to drive product adoption, implementation and evolution. Who is adaptable and process-oriented, with the ability to manage multiple agency and client team engagements.

The ideal candidate would have digital product enablement, programmatic activation/trading, or account management experience, with a commitment to product stewardship and feedback. It is important to be passionate about creating and evolving products and solutions that delight our clients and are essential in helping our agency teams deliver industry-leading results.

 About PMX Consulting:

PMX Consulting is a 3rd millennium consultancy dedicated to keeping ambitious brands at the forefront of a constantly evolving marketing landscape. We catapult businesses into the age of acceleration with the right tools, processes and world-class experts to win and thrive at pace. Through our global network of consultants, we rapidly mobilise pioneering strategic solutions into robust implementation.

Our applied consultancy model blends deep technical expertise with decades of solid experience and future-facing focus, positively impacting growth areas from in-housing best practice, to agile platform optimisation, to ground-breaking innovation trials, maximised cross-channel media effectiveness practices and more. We simplify, implement and scale in an unrivalled way addressing the strategic, operational and cultural challenges of the real-time era. Our unique power lies in our ability to embrace today’s sea of technological complexity by shifting beyond theory into pragmatic application thus fuelling rapid business acceleration.

The Transformation Pillars:

Nimbly straddling the breadth of the Publicis platform with its connected practices, PMX Consulting harnesses the brightest talent, experience and knowledge locally, regionally and globally across five key digital transformation pillars: Platform Impact, Futurescapes, Commerce, Biddable Power, Ops Powerhouse.

About Biddable Power:

At the heart of Biddable Power sits a mind-set of agility, end-to-end connectivity and always-on work. These attributes have traditionally been associated with performance marketing and we are expanding them to everything we do. This begins with holistic strategic consulting across all digital media channels and incorporating data, technology and creative. Supporting this, we will be building business-centric KPI frameworks and analytics with consumer-journey- and optimal-data-flow. The backbone will be multi-region and local activation excellence. All applied across the region on global clients and on major market strategies.

Responsibilities:

The VP, Product & Solutions Enablement sits as part of PMX Consulting EMEA, leading the Product and Solutions Enablement Team and reporting to the SVP, PMX Consulting EMEA.

This role is responsible for:

Proprietary Product Enablement:

• PMX Consulting Product evangelism including proprietary tool application, training and product support
• Product SME serving as a primary point of contact for agencies and clients
• Responsible for agency and client technical onboarding and adoption roadmaps
• Creating clear product use cases and case studies
• Work with Product Development and Product Marketing to build collateral and go to market communications
• Work in close collaboration with Publicis Media Technology, Product Development, Partnerships, and local country leads in the development of solutions for evolving business needs and growth
• Work with leading vendors to ideate and innovate for PMX Consulting to ensure that Publicis Media agency teams and their clients has access to market leading solutions
• Managing day-to-day workload and long-term personal development of team members

Knowledge:

Strong understanding of the digital media ecosystem

Understand the standard workflows and metrics involved in digital marketing including how to calculate cost (CPM, CPC, CPA), and measure performance (ROI, ROAS, CTR, CPA, AOV, RPV, Conversion Rate, etc.)

Be an expert in advertising technologies such as DSPs, SSPs, Exchanges, Ad servers, verification technologies, DCO, etc.

Knowledge of new business meetings/pitches and representing all possible uses of digital products and solutions as a subject matter expert (SME)

Have experience participating in new business and client pitch work

Minimum Requirements:

• +10 years of experience in product strategy, product enablement, programmatic activation or account management
• Technical and problem solving mindset
• Experience with analytics solutions or reporting with strong Excel skills
• Good project management skills and attention to detail
• Excellent interpersonal, verbal, and written communication skills
• Experience with delivering complex content to large groups, in a coherent, accessible, and inspiring way
• Be influential at a senior level and be a self-motivated operator, comfortable with navigating a matrixed global organisation
• Commercially minded with an understanding of commercial models in digital media
• Entrepreneurial mindset and desire to improve Publicis Media offerings
• Team management and leadership experience

TRUST

Trust is the cornerstone upon which we build our relationships. We hold ourselves to the highest standards of how a partner should behave. We treat our people and our clients with respect, transparency and honesty.

TALENT

This is first and foremost a people business. We are committed to ensuring Publicis Groupe a destination for the best talent in our industry. We value people as individuals, growing ourselves as we grow our client’s business.

TRANSFORMATION

True transformation comes when we stop managing change, and instead initiate change. We believe in our purpose to be the admired force for business transformation. We believe that focusing on performance and results has the power to transform client business.