Analyst – Data & Analysis (Web)
- Full-time
Company Description
About Digitas
Digitas is The Connected Marketing Agency, committed to helping brands better connect with people through Truth. Connection. Wonder. With diverse expertise in data, strategy, creative, media, and tech, we work across capabilities and continents to make better connections and achieve ambitious outcomes through ideas that excite, provoke and inspire. Curious and fully transparent, we are always examining real human behavior to create authentic connections—between brands and consumers, clients and partners, and ideas and outcomes. Digitas has 3,300 employees across 12 countries and 24 offices, with an extended network via Publicis Media of over 23,500 employees present in more than 100 countries worldwide. To connect with Digitas or learn more, visit www.digitas.com
Job Description
What you’ll do:
As an Analyst, you’ll lay the groundwork and contribute to day-to-day reporting needs for client marketing efforts. You’ll work on brand campaigns, acquisition campaigns, site optimization, and/or online testing strategy.
Day-to-day, your role includes:
Keeping a pulse on day-to-day performance data, including display media, site, search, email, and/or social campaigns
Working in a variety of reporting systems and databases for the creation of recurring reports and dashboards
Identifying nuances in data to optimize our clients’ business
Supporting marketing initiatives across project and campaign lifecycles, including measurement plans, primary and secondary research, and performance reporting
Expanding industry knowledge and relevant skillsets through internal training
Participating in multiple projects with variable tasks, be it reporting, analysis or data cleansing
Qualifications
We’re looking for strong, impactful work experience, which typically includes:
1-3 years of work experience in a relevant industry
A four-year college degree
Passion for digital marketing, eagerness to learn in a constantly-changing space, and a natural curiosity
Familiar with web analytics tools such as Adobe Analytics, Google Analytics or Firebase
Familiarity with Excel and/or other data analysis tools such as SQL or Python
Familiarity with Javascripts and tag management tools such as Google Tag Manager, DTM or Tealium is a plus
Experience in using data visualization tool is desired such as Tableau, Power BI or Google Data Studio
Comfortable in a fast-paced and deadline-driven environment
Able to prioritise tasks
Team player, Independent & Detail-oriented
Ability to adapt to different systems and various databases