Spark Foundry make up part of a thriving global media network and are part of the Publicis Groupe, one of the world’s leading communications groups. We are globally connected with over 8,000 employees in 110 offices across 70 countries.

Who We Are in the UK? 

Spark Foundry, the Acceleration Agency.

We help brands to identify, learn and respond to opportunities faster than the competition.

Every client has an area of their business they need to accelerate, from short-term goals to long-term transformation.

We’ve proven our approach during the most difficult year on record. Now we’re using it to provide a launchpad for their future.

Come be an accelerator with us.

How we accelerate

• Planning: an approach that works in practice rather than theory, arming planners with the ability to create cutting edge campaigns
• Intelligence: a suite of tools that give definitive answers to big questions, and uncovers actionable insights about real people
• Trading: a model built on flexibility and trusted relationships, underpinned with bold guarantees
• Relationships: a culture of asking challenging questions to better understand the brief – we are not a ‘yes’ agency
• People: a strong history of recruiting talent from diverse backgrounds and accelerating their careers

Digital Strategy & Planning – Senior Performance Executive

A self-motivated and upcoming digital specialist responsible for planning high quality digital performance campaigns with a focus on results and analysis.

A strong collaborator and communicator, who will work with multiple teams and support the Performance Planning Director and Performance Lead in analysis, planning and strategic execution.

Reports to: Performance Planning Director

Key responsibilities

●        Ensuring both Always-On Commerce campaigns and additional Brand Campaigns are delivering against strategy and planned outcomes at the channel level

●        Work with Performance teams and Performance Planning to ensure delivery of plans against objectives

●        Reporting and analysis with a keen eye for detail and bringing the story to life

●        Ability to plan effective performance campaigns either with incremental budget or standard BAU

●        Liaise with internal teams to seek new opportunities for performance campaigns and contribute to innovation and testing

●        Day to day management of client, team schedules and work flows to ensure smooth operation of workstreams, and projects delivered on time

●        Ability to handle financial requests for booking, good record keeping and financial accountability

●        Ensuring all channels are applying investment within the parameters set

Making it happen

●        Client: You will be a key component within the digital team, and you will be expected to contribute to client meetings, offer ideas and challenges and ensure the client is focused on our overall goals.

●        Planning: In collaboration with other digital specialists (Strategy, Planning) and activation teams, you will ensure that plans and initiatives are matched to overall goals on a channel-by-channel basis

o    Use Digital Data to support observations and rationale

o    Ensure plans meet planning rigour and are clear and organised

o    Ability to spot learnings and communicate these to client and team

o    Ensure plans are consistent in their approaches
 

●        Activation: No real-terms activation is required but knowledge of performance media and platforms in order to contribute to discussion and understand plans is beneficial
 

●        Reviews: Must be able to review campaigns, partnerships, suppliers, digital investment channels, inventory quality & tracking measures (incl. brand safety) etc. Other teams will feed in as necessary (Investment, Technology, Data teams) with guidance from the Performance Planning Director and Performance Lead.

●        Collaboration: You will work closely with the Performance Planning Director and Performance Lead as well as digital investment teams to translate strategy into an overall activation plan.

o    Responsible for the day-to-day strategic output of the Activation teams, providing a day-to-day point of contact to these teams

o    Implementing best strategic response to briefs with Digital Activation teams

o    Ensuring cross-channel communications across activation teams, to ensure a joined up and consistent approach to campaign activations and service is delivered for the client

o    Overall contribution to ensure that campaigns are delivered to budget and meet campaign forecasts

o    Lead on reporting and analysis with the Performance Planning Director

●        Innovation: Take an interest in incorporating innovation, in collaboration with other digital specialists across all areas:

o    Proactivity in presenting media firsts and new beta products

o    New and advanced suppliers

o    New and advanced supplier products

o    New and advanced formats

o    New and advanced placements

o    New and advanced digital platforms

o    New and advanced quality and tracking controls (incl. brand safety)

What does success look like?

●        Strong media focused relationship with client stakeholders  

●        Positive feedback from the Performance Planning Director and Performance Lead, Planning & Activation teams. (Measure – 360 staff review)

●        High involvement within team in media campaign goals and objectives

●        Attention to detail and good organisation (assessed by line manager)

●        General high quality of work (assessed by line manager)

Experience required

●        1-2 years+ agency experience working in a digital role

●        Solid client experience

●        Ideally have worked on a mixture of Brand and Performance client/s

●        Good understanding of one Performance media channel (Social, Display, PPC, Affiliates, AV, SEO)

●        Good knowledge of media and tech platforms, ideally GA360, but others appreciated

●        Interest in cross-channel media and innovative solutions

Desirable Attributes

●        A collaborator: building strong relationships with the Comms planning team, Investment and Activation teams will be key in the success of this role.

●        Convincing and confident presenter: This is a client facing role and the successful candidate will be keen to get involved in the day to day and play a role in defining and delivering the digital detail to the client.

●        An eye for detail: Strong organisational skills ensuring excellence thrives in all client responses and campaigns. Driving consistency in our operational approach to digital across the activation teams.

●        A curious mindset - Curious to understand channels not worked in previously to enable future facing planning. Curious to look beyond what’s already in place and find a better solution.

●        Positivity: A solutions focused attitude and positive approach to our work.

●        Discovery: Confidently interpret and analyse multiple data streams from client campaigns and internal business to draw insights that influence our approach and strategy resulting in unparalleled solutions.

●        Drive: Ability to work to quick deadlines

●        Strength: Ability to understand the workflow and be able to challenge the client and internal teams to ensure projects flow to reasonable timelines

We are diverse though our experience, people and the clients we look after - and we celebrate that diversity. Our people hold us accountable to our beliefs and via regular surveys and our grass roots D&I team, The Collective, and internal next generation board, Firestarters, we hold regular events and work continually towards generating ideas, initiatives and educating our people to ensure we are a diverse and inclusive agency.

As part of our dedication to create an inclusive and diverse workforce, Spark Foundry is committed to equal access to opportunity for people without regard to race, age, sex, disability, neurodiversity, sexual orientation, gender identity or religion. We are committed to providing reasonable adjustments for employees with disabilities and for candidates in our application process. If you need assistance or adjustment due to a disability, please contact us.