Epsilon, AdAge’s #1 Ranked U.S. Agency, is seeking a dynamic Director, Audience Strategy to work with Fortune 500 clients on strategy development leveraging audience data, customer insights, omni-channel experience, data capture and activation strategies, reporting, analytical projects and research.

The ideal candidate will:

• Be a strong consulting and delivery partner working on complex issues for enterprise and brand level clients
• Play a key team role to:
  • Craft and optimize development and implementation of audience research and insights, curation and management for shopper marketing, media and data-driven marketing activation
• Help clients think holistically for how data and technology can best support consumer activation, engagement and shopping behavior campaign goals 
• Uncover performance trends and unlock opportunities for improvement through recommended enhancements and plans.

Key Responsibilities:

• Audience development and digital marketing strategies: work with clients and internal teams to develop:
  • Definition of brand addressable audiences and campaign specific target variation
  • Data assessments and recommendations regarding available 1P, 2P and 3P data
• Strategic marketing planning roadmaps
  • Guide how to best unlock value from data and audience building platform in answering audience briefs and business objectives
  • Supplement research with additional off-platform data sets (e.g. MRI) if required and available
  • Assess and recommend audience development constructs, insights and communication strategies
  • Map existing and design new advertising and digital experiences based on data, insights and marketing technology capabilities
• Market insights and performance
  • Provide actionable data-driven customer and market insights to design, develop, and deploy relevant CPG and shopper marketing strategies
  • Data-driven audience, media, digital program market research and competitive assessments
  • Work with analytics and data science to define performance metrics, marketing reports, executive dashboards, and measurement requirements
  • Implement effective test plans and learning agendas
  • Quickly learn, stay apprised of, and apply knowledge of, Epsilon's assets, tools, technology platforms and capabilities to client engagements

Client Interface: Frequent face-to-face client presence and collaboration, presenting and selling ideas to our client in partnership with the cross-functional team. High-quality presentation, communication and idea articulation skills are a must. Energetic, positive, ambitious, great listener, empathetic, curious, inquisitive.

Experience & Education:

• A minimum of 5 years of relevant professional experience
• Primary experience in audience development, data driven marketing and/or digital marketing
• Experience in consultative client engagements
• Experience designing, building and leading audience and data-first research and marketing initiatives and campaigns
• Experience with CDP’s and audience platforms for onboarding and strategic use (i.e. Treasure Data, Salesforce Marketing Cloud, Krux, Adobe Experience Manager, etc.)
• CPG experience
• Excellent verbal and written communication skills, including the ability to produce high-quality decks and present with confidence to senior marketing leaders
• Ability to manage multiple high-priority projects in a fast-paced setting 
• Bachelors Degree required

When you’re one of us, you get to run with the best. For decades, we’ve been helping marketers from the world’s top brands personalize experiences for millions of people with our cutting-edge technology, solutions and services. Epsilon’s best-in-class identity gives brands a clear, privacy-safe view of their customers, which they can use across our suite of digital media, messaging and loyalty solutions. We process 400+ billion consumer actions each day and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Positioned at the core of Publicis Groupe, Epsilon is a global company with more than 8,000 employees around the world. Check out a few of these resources to learn more about what makes Epsilon so EPIC:

• Culture: https://www.epsilon.com/us/about-us/our-culture-epsilon
• DE&I: https://www.epsilon.com/us/about-us/diversity-equity-inclusion
• CSR: https://www.epsilon.com/us/about-us/corporate-social-responsibility
• Life at Epsilon: https://www.epsilon.com/us/about-us/epic-blog

Great People Deserve Great Benefits

We know that we have some of the brightest and most talented associates in the world, and we believe in rewarding them accordingly. If you work here, expect competitive pay, comprehensive health coverage, and endless opportunities to advance your career.

Epsilon is an Equal Opportunity Employer.  Epsilon’s policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories.

Epsilon will provide accommodations to applicants needing accommodations to complete the application process.

#LI-DH1

REF158195H