Copywriter

  • Full-time

Company Description

THE WOMEN AND MEN WORKING AT PUBLICIS ARE MORE READY TO FACE THE FUTURE THAN AT ANY OTHER CREATIVE COMPANY. SINCE OUR BIRTH IN 1926, WE HAVE NEVER STOPPED TO LEAD THE CHANGE.

Publicis Groupe Talent Equation

Publicis Groupe’s philosophy revolves around the equation: (IQ + EQ + TQ)

Intellectual Quotient, Technology Quotient and Emotional Quotient to power creativity and disruption. The talent we recruit must score high on these elements:

 

·Intellectual Quotient (IQ): any approach to brand communication or product marketing requires serious thought and astute strategic counsel. Coupled with the need to transform a business model or marketing strategy, it’s led to the development of consulting as an activity in its own right. A strong IQ is therefore crucial to face the challenges of the Digital Age.

·Technology Quotient (TQ): we know how to make the most of the unprecedented capabilities of new technologies.

·Emotional Quotient (EQ): it’s the heart of our business and what makes us stand out. EQ, powered by creativity, ensures the success of the greatest alchemies, valorizing and transcending Publicis Groupe’s offer to bring a vital touch of humanity to our brand content.

Because only people deliver value, we focus on our people and what they care about.

Our Groupe is home to the most tech-savvy, creative, passionate, value-creating people in the industry.

We provide them with an environment based on accountability, merit and trust that enables the brightest, most creative, highly dedicated people to do best work of their lives.

It’s people that have built the adventure of this company over the past 90 years. And wherever they are in the network, we value them, we invest in them, and we empower them. Because it’s their energy, their creativity and their dedication that give us our strength.

Driven by a strong sense of purpose and the desire to get it right, we give creativity a free reign every day, in every corner of our business, to add value for our clients - and therefore, our people.

We want to be admired as a hotbed of learning and development for the most ambitious and talented people in the creative industries.

When asked, our clients say that what they value in their relationships with us is:

1.Expert and senior talent on the front line

2.Flexibility

3.A genuine holistic approach

4.Solid data and analytics that reveal opportunities and elevate work

5.Fresh and surprising creative ideas

6.Creativity applied in the broadest possible sense - across strategy, data analysis, media, and creative execution

And beyond what our clients say they value, we're committed to creating and delivering extra value for them: we invest in what our clients care about and need most.

About Us:

We are part of Publicis Groupe, one of the oldest and largest marketing and communication organizations in the world. Headquartered in Paris, we have 80000+ employees who operate globally.

Founded in 2000, Indigo Consulting has offices in Mumbai, Gurugram, Bengaluru, and Vietnam. Our clients are based across India, Asia-Pacific, the Middle East, Europe, the USA, and Canada. Over the last 20 years, we have successfully implemented ground-breaking digital marketing campaigns for global brands. We’ve impacted varied industries, including Media, FMCG, BSFI, Technology, Telecom, Retail, and many more

We are India's leading Digital Business Transformation Company providing solutions in 5 core technology domains globally: -

1.Enterprise Tech:

a. Consulting Services

i. Digital Business Transformation

ii. Digital Process Re-Engineering

iii. Technology Design Strategy

b. Product Engineering

c. Platform Modernization

d. DB Modernization

e. Cloud Migration

f. DevSecOps & CI/CD

g. Microservices

h. VAPT and Load Testing

i. Artificial Intelligence

j. Block Chain

k. RPA

3. Data Tech

a. Consulting Services

i. Data Strategy

ii. CDP Selection

iii. Data Monetization Strategy

iv. Single View of Customer Strategy

v. Attribution Modeling

b. Business Intelligence

c. Digital analytics

d. Single Customer View

e. Loyalty

f. CRM

2. Experience Tech:

a. Consulting Services

i. Digital Experience Strategy

ii. CX & EX Strategy

iii. Platform Selection

iv. Content Monetization

b. Enterprise DXP & CMS

c. Mobile

i. PWA

ii. Native (IOS & Android)

iii. Hybrid

d. Search

e.Content Hub

f. Accessibility

g. Localization

4. Commerce Tech

a. Digital Consulting

i. E-Commerce Strategy

ii. Platform Selection

iii. Build vs Buy

b. Digital Commerce

c. Mobile Commerce

d. Social Commerce

e. Conversational Commerce

5. Martech

a. Consulting Services

i. Martech Strategy

ii. Platform Selection"

b. DMP

c. Multi-channel Campaign Management

d. Email Marketing

e. Content Optimization

f. Personalization

Qualifications

Designation: Copywriter

Location: Mumbai

Years of Experience: 3-4 Years

Responsibilities for Copywriter

  • Write copy for a variety of media including social, website, blog, white paper and video
  • Edit and proof work to ensure high editorial standards are met across all content outputs
  • Collaborate with creative, product, marketing, and legal to assess project needs and help with messaging
  • Drive brand consistency across all company communications
  • Develop and implement brand guidelines
  • Stay current on trends and competitors within the editorial sphere

See projects through the whole creative lifestyle, from inception to deployment

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