MSL is a global public relations and integrated communications partner that provides strategic counsel and creative thinking. We champion our clients’ interests through fearless and insightful campaigns that engage multiple perspectives and holistic thinking to build influence and deliver impact.

MSL is one network with many parts. We come together as a force of mighty power in our industry, for our clients and in our contributions to the world. 

We are an agency built through combination and acquisition; our business is dynamic but always linked. We are fearless, insightful, passionate, creative, dynamic and accountable. 

It’s our ability to build influence and deliver impact that separates us from the crowd — it’s how we deliver the results our clients’ desire.

Our holistic approach brings to life the collaborative ‘Power of One’ principle we apply within and outside of the Publicis Groupe

Consumer and Category Understanding:

- Analyze existing data, market reports and trends
- Develop ad-hoc research projects
- Attend focus groups to do qualitative research
- Research the product or service to be advertised, which may involve gaining technical or specific knowledge
- Research the competitive environment: the market situation and the communication in the category
- In summary, gain a comprehensive context for advertising strategies by analyzing a range of information in great detail, including demographics, socio-economics and the market for the client’s product

Briefing and Communication Strategies:

- Work with the client to establish their aims and objectives
- Write creative briefs or participate in writing briefs with inputs and directions
- Brief the creative team; set the strategic angle to approach a project; provide the creative team with a clearly defined brief that contains concise information on the product, category, audience and strategy
- Communicate with colleagues within the agency, such as creatives and account managers in the process of developing a campaign

• 1-2+ years in in brand strategy/planning, marketing consulting, advertising, or interactive marketing
• The ability to think on your feet and an eagerness to explore all available resources to think outside the box
• Zealous passion for rolling up your sleeves to bring ideas to life with cross-functional teams
• Strong interpersonal/communication skills; you will be face-to-face with various departments at their busiest moments
• Strong familiarity and comfort with the digital environment/media analytics and aligning strategies with business needs across all channels
• Good at data sources, qualitative and quantitative research methodologies and a keen eye of when and how to apply them to client challenges
• The ability to thrive in an environment that values innovation and collaboration with a global network
• A self-starter approach and true sense of ownership regarding work at each point of delivery
• Technically proficient in presentation planning and development
• Curiosity to learn more about the advertising business and planning from field publications, industry blogs and industry collateral