Media Planner

  • Full-time

Company Description

Zenith is the ROI Agency. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses. Zenith is part of Publicis Media, the media arm of Publicis Groupe.

Over the past year, Publicis Media has been transforming the way we do our business. From structuring our investment practice around data and digital to bringing our strategy, data sciences and research practice under one house, we’ve been shaping Publicis Media to be the media network of tomorrow. One that both you and I want to work at.

Publicis Media Canada is proud to be Great Places to Work™ certified and recognized with Best Workplaces™ for Today’s Youth. We provide continuing opportunities for career growth by fostering a diverse work environment that respects and supports individual contributions and opinions.

We also offer our employees market leading benefit and incentive programs. You’ll be provided with 3 weeks minimum vacation to start plus additional long weekend Publicis days, holidays closures, your birthday off, free Headspace memberships, wellness and technology credits, and a market leading savings plan.

We strive to provide what matters to you personally with the ability to choose and modify programs to suit your lifestyle.

    Job Description

    The Media Planner is an important member of a broader Strategy team, which pursues and activates against meaningful insights with the goal of driving measurable results. The Media Planner’s key skills-set includes deep analytical skills, math proficiency, and significant creativity, a solid understanding of consumer behavior, strong negotiation skills and great attention to detail.​

    Publicis Media has experienced an incredible growth rate over the past years . The network has transformed and moved at the pace of culture.  Being a company that is committed to constant evolution we are pleased to offer the opportunity to work from anywhere in Canada.

    Responsibilities: 

    • Gather and analyze marketing, client, industry, competitive, human insight data to determine the client’s advertising and media needs​
    • A firm understanding of marketing objectives and strategies, the human –product relationship, and human-media relationship​
    • Analyze media alternatives and make multi-media recommendations to best allocate budgets across media, resulting in strategic and effective media plans​
    • Campaign maintenance: ensuring quality control and adherence to overall media plan objectives and preparing campaign performance documents​
    • Utilization and knowledge of syndicated media, research, and other data resources​
    • Clear communication of media objectives, strategies and executional guidelines to internal execution and specialty teams (Investment, Social, Data Science, Precision, Apex, Search, Ad Ops)​
    • Present plans to the client brand group, with assistance of Supervisor/Manager​
    • Maintain strong relationships with media suppliers and stay abreast of market conditions​
    • Work closely with external agency partners ​
    • Active participation in account status meetings, both internal and external ​
    • Develop/ assist with development of POVs​
    • Active participant in the overall billing and financial process - responsible for collecting and inputting data, ensuring budgets are tracked accurately and monthly client billing is accurate and complete​
    • Attendance and active participant in mandatory training sessions 

    Qualifications

    • Bachelor's degree; degree or concentration in advertising, marketing, business administration, and communications preferred​
    • 1-3 years in Media ​
    • Experience in executing Digital Media campeigns
    • Strong written and verbal communication and presentation skills​
    • Demonstrated experience in negotiating​
    • Able to work successfully within a team, handling high volume workload, and meeting tight deadlines under pressure​
    • Demonstrates critical thinking and problem solving abilities​
    • Strong analytical abilities and proficiency in math​
    • Ability to effectively utilize media research and reporting resources​
    • Technical proficiency, particularly with media systems and MS Excel, Word and PowerPoint

    Additional Information

    Zenith Media is an equal opportunity employer with a strong commitment to diversity and inclusion. We create and nurture a vibrant work environment that celebrates, values and leverages all aspects of diversity and inclusiveness, attracts world-class talent and serves as the industry benchmark for best practices. We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request. Please contact our recruiter for any questions, accommodations or specific requests. We thank all candidates for their interest in Zenith Media, however, only those candidates selected for an interview will be contacted.

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