PPC Account Director

  • Full-time

Company Description

Starcom is the Human Experience Company; we believe that our clients’ competitive advantage lies in understanding people better, and acting on that understanding faster than the competition.

The future lies in bringing together media, creativity and data to create powerful experiences that will drive faster growth. We are the flagship Publicis Media agency to do this through our Power of One client teams that span clients such as Stellantis, P&G, Samsung, P&O and Visa, as well as new clients, including Ferrero and KP Snacks.

Starcom operates in over 100 markets worldwide. We have very close ties to our global HQ in Chicago who encourage learning and sharing best practice with our colleagues around the world. We are part of Publicis Groupe.

We place a huge focus on our team and have driven flagship DEI and L&D programmes within Publicis Media; our goal is to help every individual reach their fullest potential and we encourage everyone to make “Brave Plays” in how they approach their work and their own career development.

About Performics – www.performics.com

Based across two London offices, Performics is the performance marketing arm of Publicis Media, a Publicis Groupe collection of agency brands and capabilities focused on delivering “connection solutions” at scale. As part of Publicis Media, Performics clients and partners benefit from the combined investment and innovation that comes from being part of the third largest communications company in the world. Globally connected with over 8,000 employees in 130 offices across 70 countries, we are able to provide opportunities across any career ambition.

Job Description

The Role

This role focuses on delivering market leading Activation, Client Servicing, Innovation and Measurement across Paid Search throughout two of our key brands. The role entails managing an Account Manager as well as a team of execs, overseeing planning and implementation across Paid Search platforms (Google, Bing) and specific retailer platforms (Amazon, Criteo) for a range of P&G brands.

The successful candidate will be organized and have strong project management skills. We are looking for someone with a genuine passion for advertising and someone looking to step up and manage large budgets and can confidently articulate this in conversations with the client digital team and with media owners.

Reporting to the Business Director, you’ll be responsible for delivering the strategic direction and best in class execution of the P&G Paid Search activation for your accounts, ensuring campaigns go live appropriately, playing a pivotal role in building relationships with key client and internal stakeholders. Additionally, you will have responsibility for day-to-day running of the team, ensuring all members are trained, knowledgeable and executing every aspect of their duties within the agreed scope of work.

The Client

Proctor & Gamble, one of Starcom’s biggest and most iconic accounts, are devoted to driving innovation across all media platforms. As an Account Director within the PG One team, you will be able to oversee and lead all aspects of Paid Search including substantial budgets and different objectives ranging from awareness campaigns to increasing performance activity. You will also collaborate closely with SEO, Social and Creative teams to deliver a holistic approach to the brands activity and leverage the true value of one connected team to the client.

Performics has enjoyed a strong and long-standing relationship with P&G as a flagship account, resulting in a truly collaborative approach. This opens up opportunities for us to run alphas/betas regularly across all paid search platforms and get early access to the best tools in the market.

Qualifications

Essential

· Experience in planning, activating and reporting on Paid Search campaigns

· Aptitude in maintaining relationships with both internal and external stakeholders and experience in managing members of a team and delegating tasks in a fast paced environment

· Exemplary track record in managing activation excellence + delivering strategic workstreams

· Advanced knowledge of conversion pixel implementation, testing and reporting

· Experience in driving innovation in Paid Search through Test & Learn planning

· Combined Brand and Performance (DR) experience

Beneficial

· Previous large network agency experience

· Experience of new business pitching and onboarding

· Commercial experience of productizing a paid search team and justifying value

· Working in FMCG

· European language

Additional Information

Starcom is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age citizenship, marital, domestic or civil partnership status, sexual orientation or gender identity. We are committed to providing reasonable adjustments for employees with disabilities and for candidates in our application process. If you need assistance or adjustment due to a disability, please contact us.

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