Senior Media Planner
- Full-time
Company Description
Job Description
Tired of working on boring accounts? Want to work in an intelligent, creative, award-winning atmosphere?
Our synergistic approach to fulfilling client needs allows the Senior Media Planner to be client facing while he/she simultaneously works with internal departments from campaign conception to completion, making creative suggestions along the way.
This position is responsible for developing online media plans in accordance with the objectives, strategies and goals communicated by Heartbeat’s roster of top tier clients. In keeping with HB’s philosophy of ‘next new’ you would also be responsible for meeting with vendors and sales reps to ensure our company stays on top of emerging media platforms and offerings.
Responsibilities:
Planning and implementation of online media campaigns, including but not limited to
Day-to-day management of the media plan, including optimizing, budget pacing and accounting duties
Developing reports and recommendations based on campaign performance
Primary internal contact for campaign-related needs, queries and issues
Participate in and support Director in client communications and fulfilling client requests
Assist Director in providing strategic recommendations to and growing business opportunities with current clients
Keep up with the latest trends in media, and identify new vendors and tactics that may be able to meet our clients’ needs
Qualifications
3+ years of digital media planning and buying experience
In-depth understanding of interactive marketing and online media; working knowledge of offline media
Familiarity with optimizing and reporting on display campaigns, as well as custom online executions like microsites
Strong organizational and time management skills, and the ability to multi-task in a fast paced environment
Strong analytical skills, and an ability to relate results to a clients’ business objectives
Superior communication and negotiation skills
Ability to work independently while contributing to team goals
Working knowledge of third-party software, ex. Doubleclick campaign manager, google analytics, Nielsen Suite etc.
Ability to present ideas and gain consensus and support
A high level of energy and initiative to explore, conceptualize and implement new processes and work flows
Proficiency in Microsoft Excel and PowerPoint
Experience working with pharmaceutical clients a plus
Hell yes, I want to do all of that. But tell me more about Heartbeat…
Heartbeat is a healthcare marketing & creative agency, headquartered in NYC and powered by ~300 smart people all over the US. In the past four years, we’ve been named a 4-time “Best Place to Work” by AdAge and MM+M and a “Diversity & Inclusion Champion” by MedAdNews.
We care about three big things:
1. Empowering Challenger Brands
We work with marketers who have big mountains to climb and the ambition to make it happen. As their sherpa and sidekicks, we must relentlessly deliver on our core values: insightful, inventive, and courageous.
2. Being the Best Place You’ll Ever Work
This isn’t all pool tables and Bagel Fridays — it’s about giving you the support to do and be your best. Examples include the ability to work wherever (forever), unlimited PTO, and self-care stipends. We also love to let loose, whether through selfie scavenger hunts or bouts of companywide bingo that would shock even the rowdiest retirement communities.
3. Fostering a Diverse & Caring Community
We’re the most diverse agency in healthcare, by design. No matter your story, you’ll find representation and amplification — through our affinity groups, cultural celebrations, and unwavering support no matter what society throws at us. We’re proud to say that you can be anything you want at Heartbeat (as long as it’s not an a**hole).
There’s a reason 1/3 of Heartbeaters have been here for 4+ years and we have a 90% retention rate. We hope you’ll experience it for yourself.
About Publicis Health & Publicis Groupe
Heartbeat is a proud member of Publicis Health, the largest health communications network in the world. Publicis Health is one of the four solutions hubs of Publicis Groupe, the third-largest advertising and media company in the world — offering us unparalleled global reach and resources.
All your information will be kept confidential according to EEO guidelines.
Additional Information
All your information will be kept confidential according to EEO guidelines.