“If you can dream it, you can do it”
- Walt Disney

Publicis Imagine is a bespoke team dedicated to Disney with one purpose in mind – to be Disney’s most valuable partner in creating the next era of entertainment. This newly built organisation will sit under the umbrella of Publicis Media, tapping into all areas of Publicis Groupe capability, including our newest acquisition, Epsilon. We will be dedicated to Disney’s four lines of business below and are committed to delivering excellence, innovation and creativity in everything we do:

• Disney+
• Studios
• Media networks
• Disneyland Parks and Walt Disney World 

The Publicis Imagine team has been designed to be simple, agile and connected, with access to the latest innovations in media to accelerate Disney’s growth around the world, Data is at the core of Publicis Imagine’s offering. Our data ecosystem, supercharged by Epsilon, will be the end-to-end platform focused on driving growth. We do this by uncovering data-driven insights that inform marketing, creative messaging and media decisions. We will look to connect all aspects of Disney’s business to unlock growth with each of their consumers from any line of business. 

Publicis Imagine will be active across the globe, with the hub for EMEA based here at White City in London. We are Disney fanatics and have created a unique UK and EMEA hybrid team to deliver not only excellence in market, but also be the guiding light for the region when it comes to planning. We have brought together talent from all areas of our business, client leadership, strategy, planning, data science, content, insights and execution in agile squads that will deliver for Disney’s business. 

We are excited to be building something brand new here at Publicis the best and brightest and want to come on this journey with us. 

We also too believe that if you can dream it, you can do it.

We are Publicis Imagine.

Dreaming. Doing.
 

This role of Insight Manager will be to support the Insight Director in strategy and planning across Disney’s EMEA media activity. Responsibilities will include:

• Producing high quality, innovative responses to internal and external briefs (often from a variety of data sources), ensuring key insight and strategy are drawn out
• Confidence in supporting end-to-end quantitative/qualitative research projects; i.e. designing multi-market proposals, developing engaging questionnaires and discussion guides, managing fieldwork, analysing data and presenting actionable insight
• Extracting category/audience insight from syndicated tools such as TGI, GWI, comScore
• Utilising search and social data to build a more contextual understanding of categories/audiences
• Developing a good working knowledge of proprietary research tools, inspiring planners and strategists to use insight methods, tools and systems throughout the planning process

The successful candidate will need:

• Key experience in a research/insight/strategy role in a creative/media agency or media owner environment with a broad understanding of the marketing ecosystem
• Knowledge and experience of both quantitative and qualitative methodologies
• Familiarity with industry tools and currencies e.g. TGI, IPA Touchpoints, YouGov Brand Index, comScore etc.
• Experience of using other insight techniques and tools e.g. social listening, search analysis, Google suite etc.
• A genuine curiosity and passion to understand consumer motivations and behaviours
• An ability to create a story from several different data sources

What You Will Get:

• Free Private Healthcare for you and your family
• Work Your World for up to 6 weeks a year
• A very rich Family Friendly policy
• Birthday Day Off
• Season Ticket Loan
• Work From Home Allowance
• Flexible working
• Volunteering Leave
• Generous Pension
• Income Protection Plan
• Summer Fridays

Publicis Media is committed to building a culturally diverse workforce and therefore strongly encourages applications from underrepresented groups.  We are committed to equality of opportunity and welcome applications from individuals, regardless of their background.
If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you.