Programmatic Director

  • Full-time

Company Description

Digitas is The Connected Marketing Agency, relentlessly committed to help brands better connect with people through Truth. Connection. Wonder.

Our team is deliberately diversified — with experts in data, strategy, creative, media, and tech working seamlessly across capabilities and continents to make better connections and achieve ambitious outcomes through ideas that excite, provoke and inspire. We are endlessly curious and fully transparent, always examining real human behaviour to create authentic connections — between brands and consumers, clients and partners, and ideas and outcomes.

Digitas operates in over 25 countries across six continents and is part of Publicis Media, one of four solution hubs within Publicis Groupe, which is present in over 100 countries and employs nearly 80,000 professionals.

Department Summary

The Digitas Media Team delivers media services to clients across Display, Programmatic, Paid Social, Paid Search, SEO and Affiliates across teams in Edinburgh and London. The team works with a broad range of clients varying from retail to travel and B2B.

Our mission is to create wonderful digital experiences by connecting media with data, technology and creative to win in the moments that count.

Job Description

The Programmatic Director is a leadership role responsible for overseeing and owning programmatic strategy and activation across either brand or performance campaigns for Marriott Hotels across EMEA. They will ensure that we deliver an impeccable standard of work through innovation and optimisation insight across programmatic and defining its role across the wider media plan.

Reporting to the Group Media Director, they will lead a programmatic activation team delivering industry leading solutions and driving excellence in client performance, however that is measured, from direct response revenue to brand health.

Responsibilities

  • Overseeing and owning Marriott programmatic campaigns across EMEA.
  • Be the go-to person for clients and internal teams and lead senior level meetings on programmatic strategy and campaign activity.
  • Full understanding of programmatic capabilities, and an ability to talk independently about opportunities in client meetings and with team.
  • Establishing programmatic strategies for all Marriott lines of business to ensure delivery of core business goals
  • Lead strategic test and learn agenda and quarterly business reviews in collaboration with the broader Marriott team.
  • Inform clients/ planning of innovative opportunities as soon as they are in market.
  • Have strong relationships with core tech, media, data and other programmatic partners at a senior level.
  • Promote programmatic products that will deliver excellence for your client’s programmatic delivery.
  • Build strong, trusted relationships with key, day-to-day and senior clients.
  • Deliver and set example to your team of immaculate client service.
  • Be proactive in day-to-day client management.
  • Understand client’s business and identify opportunities.

Qualifications

Skills & Experience

Required:

  • Ambitious, proactive, curious and experienced (5+ years) programmatic practitioner with a positive, can-do attitude
  • Strong leadership and communication skills and ability to engage with global and regional clients.
  • Previous deep hands-on experience with the major demand side platforms, Google DV360 and TTD.
  • Experience of commercial management of accounts from booking & invoicing to reconciliation.
  • Proven track record of account optimization & performance improvement
  • Good project management skills
  • Self-motivated and be able to work under their own initiative
  • Media agency background.

Desirable:

  • Experience of offline media integration.
  • Experience of the travel vertical.
  • Experience managing international accounts

Additional Information

Please note that Digitas is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age citizenship, marital, domestic or civil partnership status, sexual orientation or gender identity.

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