Manager, Media Technology
- Full-time
Company Description
PHM is the leading health media agency in the US. We are designed for—and dedicated to—delivering best-in-class solutions that connect people with meaningful health and wellness solutions every day. Guided by our genuine passion for health and wellness, our work across the entire media ecosystem helps real patients navigate the most pivotal moments of their healthcare journeys.
At PHM, we sit squarely at the intersection of Publicis Health, the largest Healthcare Communications network in the world, and Publicis Media, the number one buyer of media in the US. This gives us access to talent, technology and data to help us deliver the market-leading solutions that give our clients true competitive advantage.
While we have grown to be the No. 1 agency in our industry, at heart we're still a startup. It's that energy and spirit of innovation that allows us to create bold and meaningful "health media firsts" for our clients, and to do it all with #phmlove.
At Publicis Health, we are united around one purpose: to create a world where people are equipped and motivated to take control of their health. We transform healthcare marketing and communications into healthcare engagement. We believe healthcare marketing is healthcare, fostering healthy conversations, healthy behaviors and healthy people.
Job Description
The Media Technology Manager is responsible for staying abreast of the latest advertising technologies and bringing forward innovative solutions to the media team. The manager is accountable for the accurate day-to-day execution of digital campaigns in addition to identifying optimizations opportunities. The Manager will also lead a team of Analysts and Senior Analysts on client projects and career growth opportunities across scoped accounts.
Key Responsibilities
Knowledge
Experience in managing people and projects
Advanced knowledge of ad serving, verification, and behavioral advertising technology
Solid foundation of site conversion tagging and implementation
Practical application of Excel and creating/troubleshooting macros
Advice on campaign set up (naming, tagging, etc.)
Escalation Point for any internal Technology questions/ issues/POV
Manage offshore trafficking / Analyst teams of Technology Activation Specialists and ensure best-in-class service delivery
Establish/refine processes and training parameters to ensure flawless, on-time execution by executional teams
Coordinate with analytics teams to ensure data (from varied sources) can be easily fed into outsourced tools and systems
Understand, identify and partner with data/technology solution providers to drive more effective and efficient reporting for teams/clients
Identify and oversee the deployment of digital technology solutions and partnerships to ensure proper process is implemented
Ensure teams are effectively and efficiently adhering to best practices
Audit and evaluate technology solutions being used, and identify opportunities to improve and/or create new tools and systems that will drive savings or generate new revenue
Lead and advise internal teams regarding advanced technology strategy and development of back end campaign technology
Able to own and independently manage advanced technologies within campaigns
Able to articulate all levels of technology to a variety of roles (from peers to managers) with different perspectives
Provide relevant details and timeline information for “top line”/executive summary level status/problems on projects
Provide feedback and guidance to team on time management
Ensure all day-to-day activities are running smoothly
Maintain client contact as needed.
Building professionalism via exposure to different types of business relationships (clients, senior level, peers)
Qualifications
Passion for technology
Strong interpersonal skills
Exhibits integrity and trust
Exhibits self-development
Adherence to agency procedures (on-time and accurate timesheets, GDPs, 360 feedback)
Ability to effectively lead a team of Analysts and Sr. Analysts
Established experience in ad technology platforms
Bachelor’s degree required
4+ years’ experience strongly preferred
Notable Milestones
Ability to curate thoughts on industry topics to share with internal teams
Proven ability as a project manager on complex departmental initiatives
Understand, identify and partner with data/technology solution providers to drive more effective and efficient reporting for teams/clients
Providing development plans and career guidance to direct reports
Additional Information
All your information will be kept confidential according to EEO guidelines.