Strategy Director

  • Full-time

Company Description

Leo Burnett is a communications agency powered by its HumanKind operating system, with the belief that creativity, data and technology work together to transform human behavior and drive prosperity for clients. Part of Publicis Communications, Leo Burnett Worldwide is one of the world's largest agency networks with 85 offices and more than 8,000 employees. The global agency works with some of the world's most valued brands including Samsung, Bank of America, Campbell’s, Aldi, Wingstop, Nintendo, Kellogg’s, Firestone, Purina, and UnitedHealthcare among others.

Job Description

As a Strategy Director you are the team leader and keeper of the brand vision. You’re recognized as the expert on the brand, business and consumer. You work in tandem with your counterparts in Creative and Business Leadership and, together, push to make the work better and braver. You will be responsible for managing multiple accounts or multiple pieces of business within a single account. You will also (most likely) have people who report to you. This is an amazing opportunity to truly make a significant impact on the work, your team and the agency’s overall reputation and bottom line. The possibilities to shine in this role are endless–it’s up to you what you make of it. 

We are looking for a Strategy Director to join the Bank of America Team.

Essential Skills 

·                Storytelling Maestro. You will need to be highly adept at developing powerful narratives that deliver insights and strategy, presenting complex concepts in an engaging and persuasive manner that is visually and verbally captivating. As a presenter, you will tell a clear and compelling story, command your audience’s attention and anticipate and answer questions that may arise.  

·                Owning the Room. This is your show to run. People will be looking to you to facilitate, guide and direct conversations. You will need to be both the ringleader and a key contributor to discussions. Your presence should be felt and you should be making an impact in any meeting you have a prominent role in, both internally and externally. 

·                Brief/Briefing Mastery. By now, you should be highly proficient at writing briefs that are insightful and identifying interesting problems for creatives to solve. But even though you’ve mastered these skills, it’s important to continue to hone them. You will continue to write briefs and briefing decks, holding yourself and your team accountable for not just getting it right, but making sure the briefs are as focused, clear and inspiring as they can be.   

·                Building Platform Ideas. You will translate creative ideas into platform ideas, providing the frameworks for all the ways the brand is experienced—across the consumer journey, by different consumer segments and across multiple touchpoints and channels. Use our Success Planning tools to align on the objectives and optimize the work. 

·                Resources Resource. You should be familiar and fluent in all the tools, data, IP, etc. available across our organization. Your job is to keep up on what’s available, what’s new and what we might want to add. Additionally, you should be the central source that connects your team, your internal partners and your clients to these amazing resources and identify when/how they should be used. 

·                Thought Leadership. At this point in your career, you have developed areas of expertise and a POV. You will be asked to be a key contributor of white papers and agency thought pieces, including developing articles for publication. This is your chance to get your perspectives out into the world and make the industry better and smarter.  

·                Powers of Persuasion. You can harness the gravitas that compels constituents, across the aisles and through the line, to get on board to make great ideas happen. 

·                Radical Empathy. You have the ability to channel and represent the needs of people, audiences and customers with openness, anti-bias and (un)conscious inclusion in the everyday strategy development. 

·                Effective & Empowering Team Leadership. Your team will look to you to help them grow and flourish in their roles. You will need to be able to provide candor in the feedback, delegate effectively, set clear expectations and identify realistic deadlines so everyone knows what they’re working toward. You will also be responsible for motivating and coaching those who work for you to aim high and produce brilliant work.  

·                HumanKind Management. Demonstrate respect for all, treat colleagues with respect and integrity and protect the needs and safety (both physical and psychological) of our people.  

 

How to Thrive 

·                Lead with Multicultural Intelligence. You can inform our agency and brands with the rigor, insight and understanding to produce a more authentic and inclusive creative product. 

·                Practice Radical Collaboration. You can guide and galvanize PO1 integrated strategic disciplines to help our brands  
“win in a platform world.” 

·                Be an Inclusive Leader. You challenge yourself to be culturally fluent and provide equity in the process to diverse voices on the team across gender, sexual identity, race, ethnicity and ability. 

·                Keep Learning. As you advance in your career, you continue to be curious and open to new ways of doing things; learning from setbacks and seeking out new challenges. 

 

Innovate with HumanKind Operating System. Take our operating system (Brand Triangle, 3-Box brief, Behavior Platform and Experience Plan) and its components (Culturefy, Audience e2e, Success Planning, etc.) forward with a proven “reel” of creative excellence, effectiveness and growth. 

·                Make It Rain. You drive big ideation and financial growth that take our agency and network forward, whether through new business or organic. 

·                Create a Succession Plan. As a Strategy Director, you now know what it takes to advance in one’s career. Seek out the Associate Strategists, Strategists and Directors on the team and shape your successor as you grow up the ladder. 

 

Desired Experience 

Seven+ years of previous experience in strategy, qualitative research or a comparable field 

 

 

Additional Information

All your information will be kept confidential according to EEO guidelines.

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