Spark Foundry is a global media agency that exists to bring HEAT – Higher Engagement, Affinity, and Transactions – to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention, to care more about our clients’ brands, and to buy more products and services from them.

Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Media, Spark Foundry delivers the best of both worlds to a client roster that spans some of the world’s best and most beloved brands and companies. We combine boutique-caliber insights and service with the buying clout and first-look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers.

With a bottom-up culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industry’s best talent, with one of the best retention rates in the industry. And by applying a whole-person approach to professional and personal development, Spark develops a workforce that is well prepared for today’s challenges, and also poised to create meaningful careers in the years to come. 

Because we know that heat arises the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds: data, analytics, and insights; content and creative production; communications and strategy; finance and marketing; and sociology, psychology, and other liberal arts disciplines.
 

Overview: 
The Senior Associate is a pertinent role on the Digital Activation team as this person is key to the development of all campaigns from brief to RFP to post campaign analysis.  The Senior Associate maintains quality control of the media campaigns in market and continually evaluates and improves performance against client goals. The Senior Associate is critical to building and maintaining industry publisher relationships.  We are looking for a highly motivated candidate who wants to make an impact and bring and execute ideas across the digital media eco-system (Display, Mobile, Social Media, Digital Video, Content Sponsorships, etc.).

Role Objectives:
•    Areas of focus will be web advertising (brand not acquisition), broadband (video, new forms of broadband connections), and any/all other platforms that evolve in the digital space (gaming, web-based magazine, etc.). Additionally, this individual will be exposed to emerging media particularly of TV 2.0 (Video on Demand, Digital Video Recorder and others), gaming, and mobile work
•    Daily maintenance of assigned accounts (billing issues, budget revisions in Prisma, flowchart updating, post buy analyses, etc.)
•    Research, strategize, plan, and present plans with full execution
•    Plan, buy, and negotiate media (inclusive of desktop, mobile, social, and other emerging digital platforms)
•    Steward campaign pacing and optimization activity
•    Media authorizations/reconciliation review
•    Help to guide Associate on campaign execution processes
•    Liaise with creative/ad ops (TAAG)/analytics teams to manage deliverables
•    Develop thoughtful insights for post campaign reports
•    Develop and foster strong relationships with vendors and clients
•    Stay apprised of industry standards, new media programs/trends, and competitive landscape
 

Minimum Qualifications: 

•    1+ years of experience as an Assistant/Jr. Associate or Media Planner or Buyer with a focus on digital
•    Solid working knowledge of integrating media research into the planning process (MRI, Nielsen, comScore, Emarketer)
•    Deep working knowledge of third-party ad servers/reporting functions (Doubleclick, Innovid)
•    Proficient in the use of Prisma (media management tool) Mediaocean, and MBox
•    Proficient understanding of third-party ad measurement and traffic tools (e.g. Integral Ad Science)
•    Well-versed in Microsoft Office suite (Excel, Word, PowerPoint, etc.)
•    Strong oral/written communication and negotiation skills
 

All your information will be kept confidential according to EEO guidelines.

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