Account Director (Social Media)

  • Full-time

Company Description

OVERVIEW

We’ve helped grow many of the world's most iconic brands at Leo Burnett, and even more of the world’s most talented people. You'll find at Leo Burnett an agency built on ideas, and dependent upon the people behind them. A culture that doesn't just respect creativity but cherishes it. And a community where the path you choose is your own, the places you can go limitless. We believe creativity has the power to transform human behavior, and we use ours to help our clients' brands discover their "human purpose" and play meaningful, active roles in people's lives.

Job Description

KEY RESPONSIBILITIES
(but are not limited to)

  • Liaise with clients’ senior marketing and advertising management.
  • Ensures a high level of agency performance on behalf of clients assigned.
  • Reviews clients’ advertising plans with the Client Partner and Account Manager.
  • Conducts regular meetings of his/her account group for full and frank discussion of client problems, opportunities, and work in progress.
  • Reviews creative and other staff work to ensure that it reflects the strategy and objectives prior to submission to the client.
  • Reviews annual projections of client gross income and personnel needs.
  • Periodically reviews account profitability to ascertain that a reasonable profit is being earned from the work done for each client.
  • Promotes, when appropriate, other agency services, such as research and public relations.
  • Prepares agency financial budgets, i.e., revenue, agency direct costs, and staffing needs.
  • [Social Media Consultancy and Supervision]
  • Provide strategic counsel on social media to clients for always-on and campaign related matters
  • Oversee the social team to ensure alignment with overall brand social strategy and client expectations
  • Manage quality control for social media deliverables
  • Proactively analyses and provides solutions to key trends and platform changes which have implications for his/her client counterparts or agency management.
  • Stays alert for opportunities to increase client activity and billing, as well as obtaining new business from existing clients.
  • Participates in the new business function.

Qualifications

REQUIREMENTS

  • Min 7 years of marketing agency experience, with an emphasis on creative agency environment, social media management, and or/content development for major clients
  • A strong understanding of social media channels (existing and emerging), content planning and distribution, community building and engagement
  • Sound experience in using social media listening and analytics tools for sentiment gathering, and channel performance analysis
  • Experience with social commerce and how to build content plans around this
  • Experience leading creative thinking in the digital space: content, social, media, and activation
  • The ability to develop strong relationships with internal and external partners
  • Poise and eloquence—when you speak with clients, they listen
  • A nose for new technology, new content solutions, social media trends and developments—plus a strong connection with entertainment and pop culture
  • An ear for consumer insights—you get what makes people tick
  • The ability to back up great creative ideas with sound analytical reasoning
  • A strong, up-to-date point of view on digital media, social channels and content platforms and up and coming partners, practices and initiatives

Additional Information

COMPANY VALUES 

TRUST is the cornerstone upon which we build our relationships. We hold ourselves to the highest standards of how a partner should behave. We treat our people and our clients with respect, transparency and honesty. T

TALENT This is first and foremost a people business. We are committed to ensuring Publicis Groupe a destination for the best talent in our industry. We value people as individuals, growing ourselves as we grow our client’s business.

TRANSFORMATION True transformation comes when we stop managing change, and instead initiate change. We believe in our purpose to be the admired force for business transformation. We believe that focusing on performance and results has the power to transform client business. All your information will be kept confidential according to EEO guidelines.

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