We create modern brand experiences that are anything but business as usual. Connecting with humans in a meaningful way takes more than incremental change. It takes radically original thinking. That’s why diversity, equity and inclusion isn’t a box we check, it’s who we are. We encourage everyone to bring their authentic selves to work and value the unique perspectives, backgrounds and experiences of our team members that lead to meaningful outcomes.  FKA has curated a deep roster of talent focused on channel-proof brand building, ubiquitous retail commerce, social that impacts the full purchase funnel, and relationship management that uses data to humanize brands and create lasting bonds with customers. Currently, we have more than 600 talented humans in locations across the country, partnering with brands like Verizon, Pop Tarts, Amazon, Audi, Arby’s, and others who are ready to challenge the status quo and reinvent what’s next.

FKA is looking for a Sr. Analyst, Adobe Analytics who has an eye for detail, is passionate about data and has in-depth knowledge of Adobe Analytics.  You will be responsible for the design, development, and maintenance of business intelligence capabilities with special focus on Adobe Analytics as a reporting and analysis too, as well as crafting and executing analyses and reports upon request.  The Sr. Analyst will apply knowledge of marketing efforts to solve our clients’ business problems and work collaboratively across various internal disciplines to drive marketing excellence.  The ideal candidate will have a deep working knowledge of analytical methods as well as measuring performance and evaluating trends using the Adobe Analytics software.
 
Your Responsibilities:
Use Adobe Analytics web metrics to assess marketing campaign effectiveness and identify opportunities to boost customer engagement 
Track and analyze website traffic patterns and online customer behaviors through dashboarding and reporting via Adobe Analytics
Generate insights from Adobe Analytics to provide a comprehensive view of the customer journey 
Identify campaign testing ideas based on customer web behavior and purchase path
Create reporting and analyses that provides insight for internal teams and external clients
Translate data through storytelling and data visualizations to communicate findings
Develop reporting of key business metrics and measurement strategies
Work closely with respective team members from various disciplines (media, creative, account management, strategy) within the agency and the client to optimize and coordinate campaigns

Subject matter expert using Adobe Analytics Suite
Understanding of web analytics basics: tags, cookies, variables, Data Layer
Experience with business intelligence tools such as Tableau
3+ years of relevant work experience in analytics, reporting or data science roles 
Experience in customer base management, CRM, and/or customer analysis preferred
Evaluate A/B Testing on landing pages, emails, etc.
Work with large datasets to extract relevant insights about our customer journeys
Adept at report writing and presenting findings in a visually compelling and articulate manner
Ability to think about both practical and visionary uses of available data; strong Storyteller and Insights communicator
Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy
Detail oriented while keeping sight of bigger picture/trends, intellectually curious
Excellent management and time prioritization skills
Passion for Analytics, Measurement and Testing
Proficiency in Microsoft Office Suite

Preferred Qualifications 
Advanced/expert level with using Adobe Analytics to measure, analyze and create reports
Proficiency with ContentSquare and Glassbox
Digital Marketing Analytics experience

The Power of One starts with our people!  To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Brand Formerly Known As is an Equal Opportunity Employer.  Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

All your information will be kept confidential according to EEO guidelines.