Director, Ad Tech

  • Full-time

Company Description

As the Human Experience Company, we are a global media agency that believes in the alchemy of people and technology to create experiences people love and actions brands need. It’s in our DNA. We’re powered by the strength of our innovative, driven and intelligent people who are deeply passionate about achieving best-in-class results on behalf of our clients –some of the world’s leading marketers.

We value you and the work you do. We work hard, but also enjoy scores of perks rooted in our legacy of having one of the strongest agency cultures. Our top-notch health insurance plans and paid time off allow you much-needed time to recharge and achieve the work-life balance you need to bring your absolute best self to work.

Job Description

AAI continues to grow because we are experts in the art of trafficking digital ad campaigns, skilled at fighting ad fraud, and outstanding optimizers. We need more people like us - who love tech, are intellectually curious, can work well with others and on their own, and prefer proactive over reactive. In this role, you'll assist with the execution of digital campaigns and help solve some of the toughest industry problems our clients face. 


The Associate Director, Ad Tech is responsible for identifying technical opportunities to address client needs across all channels of digital media. This role will lead a team who will be trafficking, launching, and consulting on AAI strategy at every step of a campaign for our client.
 

Role Objectives:

  • Manage the Tech Ops teams supporting your client(s), ensuring flawless execution of campaigns. Teams usually have a combination of Associates and Managers, as well as Associate-level counterparts in our TAAG India office. Campaigns will be run across a variety of media including display, video, social, mobile, and programmatic
  • Lead strategic conversations with client and media teams around new technologies or process that can improve analysis, visualization, or quality of data (Tech Ops)
  • Lead discussions around KPI development, and technology integrations that can improve efficiency, range or quality of data, or support new media (Analytics)
  • Build relationships with your clients (internal and external) and consult on ad technology strategy. You’ll design tests, RFP/meet with vendors, and guide your client team through the changing ad tech landscape
  • Support the team in the more complex aspects of trafficking, including Floodlight tags, DMP integrations, network upgrades, and more (Tech Ops)
  • Be able to guide the group in comprehensive data visualization and advanced storytelling (Analytics)
  • Initiate conversations with vendors on behalf of clients when troubleshooting is required; manage conversations with the media team on ways to work faster and smarter
  • Be the final word in execution timelines, holding media teams and creative agencies responsible for deliverables and making tough calls if/when things aren’t running according to plan
  • Provide leadership across TAAG and Starcom, setting agency-wide standards for process, templates, and QA
  • Collaborate with fellow Associate Directors and share your team’s best practices with others in order to improve output for all of TAAG
  • Be a subject-matter expert on technologies specific to your client, and support the education of your team in these areas. Develop and maintain POVs on key industry technology for internal and external distribution
  • Manage interview process for all technical operations positions from start to finish. Predict and forecast scoping needs for the business cycle and appropriate staffing for technical operations and develop staff to ensure client needs are met
  • Provide continuous and specific feedback to team members and encourage rotations, promotions, and all of the good parts of career development

Qualifications

  • Bachelor’s Degree or higher with 7+ years of related experience
  • Demonstrated ability to navigate and manipulate large data sets to create and translate insights into compelling presentations
  • Strong client management/consultative experience both presenting and resolving issues
  • Extensive experience leading and managing technical projects, including problem-solving, strategic technology roadmaps and implementation
  • Extensive experience leading and managing marketing technology projects 
  • Strong critical thinking and problem-solving skills – demonstrated ability to mine data for relevant and actionable insights
  • Solid written and verbal communication skill with the ability to communicate/translate complex concepts to non-technical audiences
  • Strong understanding and experience with digital media buying, KPI development, and technology practices during campaign planning and execution
  • Demonstrated ability to juggle critical projects effectively – keeping others adequately up to speed and ensuring deliverables meet expected timelines.
  • Demonstrated ability to effectively coach and develop a team
  • Demonstrated experience with programmatic audience buying execution
  • Results orientations with strong independent and team project management and time management skills
  • Experience proficiency with Microsoft office suite, especially with Excel and PowerPoint
  • Experience with digital marketing technology, especially ad servers, tag management systems, DMP’s, brand study partners, verification technologies; experience or orientation to learning new software packages and methodologies (social media tools, data visualization etc.), data analysis techniques and applied statistics

Additional Information

All your information will be kept confidential according to EEO guidelines.

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