We help brands make BOLD MOVES

Nowadays, brands want rapid, spectacular growth and they expect media to deliver it.

Clients used to give us media briefs that said “deliver 80% awareness” or “give me an impactful Christmas campaign.”

Now we hear

“Take me from 4th to 1st in my category”

“Help me grow 10% in a market declining 10%”

“Make me the most loved brand in my industry”

These are huge asks of media, that can’t be met through tweaking the media plan of two years ago.

Decades of advertising research prove that without a big change, large brands stay large and small brands stay small.

This is why Zenith help brands make BOLD MOVES.

Bold moves are big, brave changes to media strategy, delivering more impact for brands and more value for consumers.

Bold moves are backed up with a solid forecast – they are a better path to growth.

Bold moves build a partnership – we believe in this approach so much we link our growth to your success.

Bold Moves bring bigger ROI

This approach works for our clients, our people and consumers – it’s why we are recognised as the UK’s best media agency.

The Planning Director role will be split across the Essity portfolio (Plenty, Cushelle, Bodyform and TENA) as well as Sipsmith London, a leader within the craft gin market. Both accounts sit under the same Client Partner and you will be responsible for the line management of one Planning Executive and one Planning Manager.

The two brands offer excellent opportunities for growth; Essity is retained globally by Zenith and comes with all of the opportunities surrounding a large, global, portfolio brand. Sipsmith’s brit heritage and independence also offers something different to the role, giving the successful candidate more client autonomy and a chance to really put their stamp on our media planning and management.

Zenith has worked with Essity since September 2013.

This role sits within a closed team consisting of a Client Partner, Planning Director, Planning Manager and Planning Executive. You will also work closely with all specialist and investment teams, along with direct support from our Group Strategy Director. We are looking for a team player who is confident to lead client comms and ensure that our excellent levels of service remain strong. A good strategic eye and ability to think outside of the box are key, along with a proactive attitude and the ability to own and run with their own projects and workload.

The Work

• Support the Client Partner to deliver outstanding work every time
• Lead the day-to-day output of the team
• Ensure you and junior team deliver operational excellence in all aspects of your work
• Be lynchpin for responses to brief (RTBs) to ensure the best work comes together

The Clients

• Build strong, trusted relationships with key, mid-level clients
• Deliver and set an example of immaculate client service (ICS)
• Ensure ICS is delivered by your direct reports
• Be proactive and results orientated in day-to-day client management

The Commercial

• Understand how we as a business make money, identify growth opportunities
• Support your Business Director and/or Client Partner in driving account profitability
• Understand contractual obligations on your clients
• Identify and progress win:win opportunities for agency & client

The Team

• Manage a team of 2+ Managers/executives
• Lead by example, to help direct reports be the best they can be
• Set clear progression plans for your team
• Work effectively with Business Director to support client goals
• Lead positive relationships with partner agencies and suppliers

• Experience presenting to senior clients and internal peers
• Experience getting the most out of partner relationships & presenting new-to-market concepts
• Self-motivator, able to deliver from Conception to Analysis.
• Experience planning and optimizing across all ATL media channels
• Good understanding of the full channel mix & confidence to have such conversations

At Zenith UK, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger. It enables a greater idea exchange, which fosters innovation and creativity, and enriches our perspective. We are committed to Publicis Groupe’s wide variety of talent engagement and inclusion programming, and encourage our people to take an active role in continuing to drive positive change within our agency.