Paid Search Account Manager

  • Full-time

Company Description

We think big. And act bigger. Stay versatile and interconnected. We approach everything with an inventive spirit and rigorous mindset. Individually we’re great, but as a team we’re unstoppable. Together, we seek out opportunities, frame problems and solve complex challenges. Our collective brilliance exposes breakthroughs. Our capability unleashes creativity. We pursue a new perspective and deliver a new kind of ROI.


Zenith Global are the central team, primarily based in London, supporting our local Zenith markets, leading new business efforts, developing thought-leadership, and driving network development for our 250 offices across 95 countries with over 8,000 staff worldwide.

 
We house a large team of multi-faceted communications planners, digital and innovation specialists and client leadership teams. Our global client portfolio comprises a range of category leaders including Reckitt, TikTok, Edrington, Coty, Electrolux and Nestlé.
 

Job Description

This position requires a highly motivated, technical & entrepreneurial person to drive day to day strategy across our of our Global Client’s paid search business. Overseeing strategic enhancements and all aspects of execution, whilst simultaneously delivering immaculate client serving. This individual will be part of a cross-channel digital team which spans SEO, Social, Paid Search, and Affiliate teams.

Our client is a leading global FMCG company, specialising in hygiene and health, with its headquarters in Sweden and Germany. The company develops, manufactures and sells products and solutions within hygiene and health. The products portfolio include tissue paper, baby diapers, feminine care and many more. Our client has approximately 48 000 employees and net sales in 2020 amounted to 11.3 billion euros.

Key Responsibilities 

Develop and execute paid search program strategies and analysis for clients on both a local and regional level (e.g., identifying target audience, geographic, timing/scheduling strategy)

  • Demonstrate a strong understanding of the client’s products, competition, industry and marketing objectives; and be able to translate them into search strategies
  • Overseeing budgeting process, billing, creation of projections and allocation with internal account teams

Support the day-to-day contact for mid-level clients and global counter-parts

  • Demonstrate strong communication skill
  • Contribute to client presentations and meetings, including presentation of data and results

Establish practices to ensure both consistency in team-work, along with flexibility to flourish under new ideas

  • Identify gaps/inefficiencies in a timely manner and create improved processes
  • Be well versed in ppc account hygiene and editor suites
  • Grow best practice training and notes to inspire knowledge sharing within immediate team and outside
  • Taking ownership of product strategy, testing and prompt delivery of all work
  • Able to multi task for account setups, campaign launches and optimisations tasks
  • Ensure that the Executive/Assistant are effectively developing and optimizing campaigns for added value (assisting where necessary)

Employee Benefits

  • 25 days holiday, plus days off between Christmas and New Year
  • Season ticket loan P
  • Pension – after probation
  • Death in service • Maternity and paternity packages
  • Childcare vouchers
  • Eye care vouchers
  • Subsidised massages, acupuncture and wellbeing treatments
  • Ride 2 Work
  • Free Friday afternoon drinks

Qualifications

We are looking for an experienced Paid Search Specialist to lead the tactical day to day of the Paid Search campaigns. The dynamic and fast-paced nature of Paid Search demands a mix of creative and analytical skills in order to drive results across our national and global client portfolios.

The ideal candidate will have a passion for the digital industry and technology. They will be interested in understanding how consumers think, feel and behave in relation to products and services; and in how technology can enable brands to engage with and influence this behaviour. The individual will enjoy working with data and have very strong attention to detail. They will be a team player who is keen to learn and is results-driven. They will be ready to take responsibility for the effective implementation of activity within their accounts and be eager to share their knowledge with the wider team.

  • Strong analytical and problem solving skills with inquisitive mind
  • Interest in digital media across all channels desirable
  • Team training and leadership skills
  • Ability to effectively communicate with clients, particularly explaining technical concepts to those in non-technical roles
  • Ability to manage and prioritize multiple projects and tasks simultaneously
  • Strong understanding of media research tools – you know their strengths/weaknesses, and when and how to effectively use them
  • Keen attention to detail and an analytical approach to achieving objectives
  • Some experience in using tools as DoubleClick, Google Analytics

Additional Information

At Zenith Global, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger and help drive invention in the work we do for our clients better. We also believe it enables a greater idea exchange that fuels innovation and best reflects diverse consumer experiences.


We are committed to encouraging our talent to participate in Publicis Groupe’s wide variety of talent engagement and inclusion programming, which includes professional development experiences and participation in the company’s many business resource groups. These include VivaWomen!, Égalité, MOCA (Men Of Colour Alliance) and more than a dozen others that are thriving across our network.


Through advocacy, education and inclusion we foster greater collaboration among our people, which in turn inspires work that provides better experiences for our clients and their consumers.
 

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