Senior Account Director

  • Full-time

Company Description

Hi there! We’re Razorfish. We’ve been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What’s different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at razorfish.com.

Job Description

The Senior Account Director provides cross-channel marketing and brand leadership for the client’s US business. This role is responsible to manage brand strategy and program definition as well as stewarding activation across owned and paid channels including (.com, CRM, retail and addressable media).

As a Senior Account Director, you build intimate and trusted relationships to lead mid-tier client engagements with revenue responsibility. You are an expert in guiding clients through their digital transformation to achieve desired outcomes.

The ideal candidate should have a diverse marketing background with experience overseeing the development of insights, leading strategy recommendations and stewarding activations can expand across channels and grow over time based on performance. They should be comfortable navigating ambiguity and providing clarity and focus for cross-functional teams from multiple agency partners. They should be highly detail oriented with an ability synthesize information from multiple business perspectives to identify opportunities and establish priorities.

Primary Responsibilities: 

  • Marketing Program Development: Lead a cross-functional team in the collaborative development and stewardship of brand activations across multiple program priorities and initiatives.
  • Program Growth: Identify and steward growth opportunities through incremental program proposals and proactive strategy recommendations to client stakeholders
  • Identify Integration & Collaboration Opportunities: Strengthen individual strategies by connecting people and thinking across teams and lines of business when relevant
  • Creative Briefing and Strategic Stewardship: Drive insightful creative briefs to provide focus and direction to developing creative program assets
  • Thought Leadership: Identify and steward adoption of process and practice improvements both internally and among client stakeholders
  • Client Business Immersion: Develop a deep understanding of the clients’ category and unique business dynamics within the category 

Skill requirement:

  • Express complex ideas in conversation, presentation and prose
  • Able to translate market trends into client context and create thought leadership POVs
  • Apply creative thinking and analytical problem solving skills to deliver results
  • Foster a highly-collaborative working environment to generate participation from diverse perspectives
  • Ability to navigate a diverse and matrixed organization and team structure
  • Open to constant change, able to bounce back and move on
  • Sound business acumen 
  • Ability to lead a team effectively and provide direction through coaching and mentorship
  • Originate and edit presentations to create excitement and sell ideas

Responsibilities:

Senior Client & Industry Relationships

  • Own senior client relationships (mid-size clients) or share responsibility with VP, CP or CP (large-size clients)
  • Run day-to-day operations of assigned work streams
  • Share responsibility for 100% client retention by working with the leadership team to maintain mid to senior level relationships allowing us to proactively identify client risks and growth opportunities 
  • Establish long-term partnerships with key strategic clients by demonstrating a thorough understanding of their business, market, brand, customers and challenges
  • Demonstrate a clear understanding of Constellation’s capabilities to drive new business and impact client’s potential for transformation
  • Remain current on industry trends and market changes impacting our client’s business
  • Collaborate across internal channels to maintain consistency and identify new business opportunities for platform and content 

Engagement P&L Ownership

  • Communicate progress of revenue to budget forecast to the team throughout the year 
  • Support senior client partners in attaining P&L targets through a combination of existing business contributions and new opportunity development 
  • Monitor P&L fluctuations to proactively identify risks and opportunities 
  • Consistently cultivate a pipeline of new cross-regional efforts/opportunities
  • Develop Statements of Work (SOWs); validate cost and scope with management

Team Management

  • Identify and manage core account team and PM to effectively respond to client needs
  • Lead regular update internal & external meetings as well as proactive communication to clients
  • Actively participate on client delivery teams to enhance and deepen client relationships 
  • Coordinate and advise project managers on resource management for matters concerning the project
  • Foster optimal environment for idea growth and creativity
  • Work closely with management to consistently improve team morale
  • Mentor junior team members
     

Qualifications

  • 12 + years of related industry experience; preferably consulting, interactive, agency or direct marketing experience 
  • Worked in digital and understands how to manage a campaign end to end (marketing strategy frameworks, program roadmaps, briefing, strategy, execution, reporting and optimization)
  • 3+ years of proven track record in developing senior-level client relationships
  • Strong knowledge or experience in marketing and advertising, with emphasis on interactive media, direct marketing, strategy, and analytics
  • Demonstrate exceptional interpersonal and communication skills to build client rapport
  • Ability to collaborate effectively at all levels and functions of an organization
  • Comfortable operating in an ambiguous and dynamic environment
  • Strong client-service orientation  
  • Proven ability to manage projects to successful completion, multi-task, and work within tight deadlines 

Additional Information

All your information will be kept confidential according to EEO guidelines.

As part of our dedication to an inclusive and diverse workforce, Publicis Sapient is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at [email protected] or you may call us at +1-617-621-0200.

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