Senior SEO Executive

  • Full-time

Company Description

We help brands make BOLD MOVES

Nowadays, brands want rapid, spectacular growth and they expect media to deliver it.

Clients used to give us media briefs that said “deliver 80% awareness” or “give me an impactful Christmas campaign.”

Now we hear

“Take me from 4th to 1st in my category”

“Help me grow 10% in a market declining 10%”

“Make me the most loved brand in my industry”

These are huge asks of media, that can’t be met through tweaking the media plan of two years ago.

Decades of advertising research prove that without a big change, large brands stay large and small brands stay small.

This is why Zenith help brands make BOLD MOVES.

Bold moves are big, brave changes to media strategy, delivering more impact for brands and more value for consumers.

Bold moves are backed up with a solid forecast – they are a better path to growth.

Bold moves build a partnership – we believe in this approach so much we link our growth to your success.

Bold Moves bring bigger ROI

This approach works for our clients, our people and consumers – it’s why we are recognised as the UK’s best media agency.

Job Description

  • Pitching new ideas and contributing to quarterly and monthly Content Marketing strategies
  • Achievement of internal and external targets, as assessed by the Owned Media Manager
  • Creation of multi-format digital content with a focus on editorial (design skills are a plus)
  • Delivery and understanding of innovative content marketing, audience research, PR and distribution strategies
  • Effective and accurate completion of key deliverables such as monthly reports, competitor analysis and research documents 
  • Effective and confident contribution to team meetings, client meetings and the pitch and sales process
  • Consistently accurate administration, budgeting and time management
  • Keeping up to date will all digital industry developments
  • High standard of efficient content campaign management while meeting all client/agency targets
  • Achieving high client service scores and in depth understanding of client business
  • Drive innovation in content marketing and integration with other media campaigns and services
  • Active involvement across Owned Media initiatives e.g. education, pitches, new tools and processes
  • Develop, support and educate other team members and clients in regards to the place of Content Marketing and its importance in driving performance for clients

Qualifications

  • At least 1 year’s experience in owned media, content marketing, digital content creation, digital PR or social media - preferably agency side
  • Familiarity with engaging with journalists, publishers and influencers to distribute content
  • Experience writing digital content for an online platform, blog or other online media
  • Experience in creating content marketing campaigns for brands that engage the audience while staying true to the brand identity
  • Track record of coming with creative and effective content ideas for brands
  • Confident, comfortable and professional when communicating with clients and third-parties
  • Understanding of how to measure impact of content through analytics platforms and other external metrics
  • Thorough understanding of key SEO tools required to complete content marketing backed by data - including SearchMetrics, SEM Rush and BrightEdge
  • Understanding of how to use Search Trends, Demographic and User-behaviour data to reinforce a content strategy and create content

Additional Information

At Zenith UK, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger. It enables a greater idea exchange, which fosters innovation and creativity, and enriches our perspective. We are committed to Publicis Groupe’s wide variety of talent engagement and inclusion programming, and encourage our people to take an active role in continuing to drive positive change within our agency.

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