We help brands make BOLD MOVES

Nowadays, brands want rapid, spectacular growth and they expect media to deliver it.

Clients used to give us media briefs that said “deliver 80% awareness” or “give me an impactful Christmas campaign.”

Now we hear

“Take me from 4th to 1st in my category”

“Help me grow 10% in a market declining 10%”

“Make me the most loved brand in my industry”

These are huge asks of media, that can’t be met through tweaking the media plan of two years ago.

Decades of advertising research prove that without a big change, large brands stay large and small brands stay small.

This is why Zenith help brands make BOLD MOVES.

Bold moves are big, brave changes to media strategy, delivering more impact for brands and more value for consumers.

Bold moves are backed up with a solid forecast – they are a better path to growth.

Bold moves build a partnership – we believe in this approach so much we link our growth to your success.

Bold Moves bring bigger ROI

This approach works for our clients, our people and consumers – it’s why we are recognised as the UK’s best media agency.

The role is characterised by an exciting level of diversity, and is key to our offering as a strategic and insight led communications planning agency.  You will be involved in a wide variety of pitches and work on a range of key clients and projects. It will be your responsibility to deliver insight leadership in the form of consultancy, recommendations, research project delivery and actionable insights.

You will need to be an expert on media research issues and be able to form clear opinion on a wide range of consumer and media developments and communicate these with clients.

You will contribute in shaping a truly unique insight offering through the creation of data-orientated insights in a fun, challenging and engaging way. We are looking for someone who understands where new insight opportunities lie in an increasingly digital world, but also appreciates the value of watching, talking to, and surveying consumers to uncover new truths.

•       Build strong relationships with Planning and Strategy teams, being their main point of contact on key clients

•       Responsible with Head of Insight and Insight Director for high quality response to briefs from planners & clients – ensuring the key insights and stories are drawn out

•       Develop a good working knowledge of our proprietary research tools and products, inspiring planners and strategists to use insight methods, tools and systems throughout the planning process

•       Liaise with clients (both internal and external) as the main day-to-day contact on projects, using insight and project knowledge to effectively and appropriately contribute to client meetings and presentations

•       Help identify knowledge gaps for clients to then recommend insight projects to help fill these gaps – considering a multi-layered methodology and/or combination of traditional and innovative methodologies

•       Increase the revenue of the department by being commercially minded, and effectively selling in proposals

•       Be confident to lead on paid client projects (both quantitative and qualitative methodologies including brand tracking, online communities, creative testing) from the initial proposal through to project design and delivery

•       Keep up to date with developments in insight and applying these to the Zenith product offering

•       Working with the wider Data team to develop joint propositions and engage clients and Planning/Strategy in data solutions

To be succesful in this role you will need:

·       A genuine curiosity and passion for understanding consumer motivation

·       A good analytical mind with the ability to question data

·       Experienced in running qualitative and quantitative methodologies

·       Understanding and experience of using other insight tools and techniques e.g. social listening, Google suite, qualitative analysis

·       An understanding of the various different data channels, including digital

·       Highly numerate with excellent attention to detail

·       An ability to create a story from several different data sources

·       A drive to provide innovative client solutions, proactively seeking out new avenues of insight for clients

·       Excellent communication and presentation skills

·       Familiarity with industry currencies and tools e.g. BARB, TGI, IPA Touchpoints, Telmar, YouGov Brand Index

·       Experience in a media agency/owner environment or research agency preferred

At Zenith UK, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger. It enables a greater idea exchange, which fosters innovation and creativity, and enriches our perspective. We are committed to Publicis Groupe’s wide variety of talent engagement and inclusion programming, and encourage our people to take an active role in continuing to drive positive change within our agency.