We create modern brand experiences that are anything but business as usual. Connecting with humans in a meaningful way takes more than incremental change. It takes radically original thinking. That’s why diversity, equity and inclusion isn’t a box we check, it’s who we are. We encourage everyone to bring their authentic selves to work and value the unique perspectives, backgrounds and experiences of our team members that lead to meaningful outcomes.  FKA has curated a deep roster of talent focused on channel-proof brand building, building, ubiquitous retail commerce, social that impacts the full purchase funnel, and relationship management that uses data to humanize brands and create lasting bonds with customers. Currently, we have more than 600 talented humans in locations across the country, partnering with brands like Verizon, Pop Tarts, Amazon, Audi, Arby’s, and others who are ready to challenge the status quo and reinvent what’s next.

As a Manager, Data Intelligence, and key member of the Data Intelligence team, you will guide and support all facets of CRM analytics projects. This includes preparing and executing analytic strategies, measurement and reporting for CRM digital and non-digital marketing campaigns and making proactive recommendations that drive the key performance goals of our clients.

Your Responsibilities:
Manage projects that primarily focus on the impact and/or ROI (return on investment) of marketing activities (including but not limited to online and offline CRM direct marketing, cross-channel campaigns, digital advertising, promotional activities).
Accurately and effectively estimate level of effort for analytics projects.
Define measurement strategies for clients, inclusive of timely and comprehensive reporting and dashboards with an objective to evaluate marketing performance, drive valuable insights, and provide recommendations for optimization.
Ensures consistent, relevant, and actionable KPIs are used to optimize and influence strategic decisions.
Subject matter expert for analytical tools and techniques, including SQL, Tableau, Adobe Analytics, and analytics software packages.
Proactively identify, evaluate, and recommend new web analytics, testing, tag management, reporting, and other relevant tools and applications.
Develop, participate, and present analyses, POVs, reporting results, insights, and recommendations.
As required/appropriate, perform hands-on data investigation and analysis in support of program delivery, including development of conclusions and implications.
Identify research and analytics initiatives to support strategy development.
Create business cases for successful analytics initiatives.
Design and manage strategic analytic roadmaps for clients.
Present to clients and prospective clients on results of current projects as well as new business opportunities.
Manage, train and provides on-going leadership and mentorship to Data Analysts.

Bachelor’s degree in Marketing, Business or equivalent; advanced degree preferred.
Minimum of 5-7 years hands-on experience in CRM or marketing analytics.
You have marketing agency experience (preferred).
You have experience with advanced analytic techniques, such as multivariate regression analysis, predictive modeling, logistic regression, factor analysis, forecasting, response prediction, advertising effectiveness, consumer profiling, market mix and ROI measurement.
You have experience developing strategic analytic roadmaps and managing projects and teams to effectively deliver them.
You have hands-on experience with data visualization and analytic dashboard development, experience with Tableau (preferred), Domo, Power BI, Shiny, or other platforms.
You have thorough knowledge and applied experience with marketing strategy and analytics design and delivery.
You have a working knowledge of site analytics suites, Google Analytics, Adobe Analytics/SiteCatalyst (preferred).
Ability to craft innovative strategies and approaches to analyze marketing performance and deliver powerful insights and recommendations.
Ability to manage internal stakeholders at varying levels.
Strong multitasking skills and ability to work in a flexible, dynamic, and fast-paced environment
Self-starter with demonstrated instinct for developing insights from data.
Excellent communication skills, including written, presentation, and storytelling. 

All your information will be kept confidential according to EEO guidelines.