Performics, The “Original Performance Marketing Firm”

Founded in 1998, Performics is a performance pioneer, originally operating as an affiliate network, and rolling out search marketing services in the early 2000s. Today, Performance Marketing has moved from a specialty service to the strategic center for brands. We’re connecting marketing investment to consumer intent, redefining performance by using data, consumer intent signals, technology, media and content in novel ways. We’ve built Growth Solutions to foster innovation. And we’re structured globally to serve multi-market clients at scale. Built by DoubleClick. Bought by Google. Now the performance marketing agency of Publicis Groupe.

ESSENTIAL DUTIES & RESPONSIBILITIES

• Lead and define the roadmap of digital across key areas – optimization of digital investment on SEM, Biddable Media, Display, Social Media and Remarketing strategy.
• Create and deliver digital media solutions blending strategy, innovations & insights with creative excellence to achieve a brand’s marketing objective.
• Act as a catalyst between planning, social/content, tech/creative and performance media teams to drive overall digital excellence.
• Working with key agency clients directly to lead their digital propositions going forward.
• Be the consultant and provide digital expertise inputs to the planning and execution of digital marketing activities from content planning on website, online advertising, social media, SEM, mobile, CRM and other digital communication platforms.
• Be up to date about latest digital trends and local digital insights and ensuring this is implemented across the different digital touchpoints. Knows where to find the right digital target audience and provide strategic recommendation on digital planning.
• Ensure complete support in the activation of digital campaigns to hit and exceed clients’ expectations/agreed KPIs.
• Support new business pitch work, whenever required.
• Conducting digital 101 sessions for internal team as well as clients.
• Setting digital SOPs in place to deliver best in class digital campaigns and results.
• Improving digital capabilities of planning teams – driving operational excellence.

REQUIREMENTS

• Min. 10 years’ experience in a client facing consultative role, primarily in a media or consulting discipline.
• Progressive levels of responsibility and business acumen in marketing and communications, team management,
• Excellent written, verbal and presentation skills –effectively presents formal POV internally and externally
• Converts ideation into strategy and operational plans to create breakthrough results – leverages broad and deep understanding on industry, media, marketplace, client and company
• Strong EQ - Excellent inspirational team leader - demonstrated ability to establish high levels of trust and credibility internally and externally and influence others to action; actively open to learn from others at all levels
• Team oriented- approachable and viewed as coach and mentor to others

COMPANY VALUES

TRUST

Trust is the cornerstone upon which we build our relationships. We hold ourselves to the highest standards of how a partner should behave. We treat our people and our clients with respect, transparency and honesty.

TALENT

This is first and foremost a people business. We are committed to ensuring Publicis Groupe a destination for the best talent in our industry. We value people as individuals, growing ourselves as we grow our client’s business.

TRANSFORMATION

True transformation comes when we stop managing change, and instead initiate change. We believe in our purpose to be the admired force for business transformation. We believe that focusing on performance and results has the power to transform client business.

https://www.performics.com