Senior Media Planner

  • Full-time

Job Description

Senior Media Planner

Tired of working on boring accounts? Want to work in an intelligent, creative, award-winning atmosphere? 


Our synergistic approach to fulfilling client needs allows the Senior Media Planner to be client facing while he/she simultaneously works with internal departments from campaign conception to completion, making creative suggestions along the way. 


This position is responsible for developing online media plans in accordance with the objectives, strategies and goals communicated by Heartbeat’s roster of top tier clients. In keeping with HB’s philosophy of ‘next new’ you would also be responsible for meeting with vendors and sales reps to ensure our company stays on top of emerging media platforms and offerings.


  • Planning and implementation of online media campaigns, including but not limited to
  • Day-to-day management of the media plan, including optimizing, budget pacing and accounting duties
  • Developing reports and recommendations based on campaign performance
  • Primary internal contact for campaign-related needs, queries and issues
  • Participate in and support Director in client communications and fulfilling client requests
  • Assist Director in providing strategic recommendations to and growing business opportunities with current clients
  • Keep up with the latest trends in media, and identify new vendors and tactics that may be able to meet our clients’ needs


Job Requirements:

  • 3+ years of digital media planning and buying experience
  • In-depth understanding of interactive marketing and online media; working knowledge of offline media
  • Familiarity with optimizing and reporting on display campaigns, as well as custom online executions like microsites
  • Strong organizational and time management skills, and the ability to multi-task in a fast paced environment
  • Strong analytical skills, and an ability to relate results to a clients’ business objectives
  • Superior communication and negotiation skills
  • Ability to work independently while contributing to team goals
  • Working knowledge of third-party software, ex. Doubleclick campaign manager, google analytics, Nielsen Suite etc.
  • Ability to present ideas and gain consensus and support
  • A high level of energy and initiative to explore, conceptualize and implement new processes and work flows
  • Proficiency in Microsoft Excel and PowerPoint
  • Experience working with pharmaceutical clients a plus


Hell yes, I want to do all of that. But tell me more about Heartbeat…

Heartbeat is a healthcare marketing & creative agency, headquartered in NYC and powered by ~300 smart people all over the US. In the past four years, we’ve been named a 4-time “Best Place to Work” by AdAge and MM+M and a “Diversity & Inclusion Champion” by MedAdNews.


We care about three big things:


1. Empowering Challenger Brands
We work with marketers who have big mountains to climb and the ambition to make it happen. As their sherpa and sidekicks, we must relentlessly deliver on our core values: insightful, inventive, and courageous.


2. Being the Best Place You’ll Ever Work

This isn’t all pool tables and Bagel Fridays — it’s about giving you the support to do and be your best. Examples include the ability to work wherever (forever), unlimited PTO, and self-care stipends. We also love to let loose, whether through selfie scavenger hunts or bouts of companywide bingo that would shock even the rowdiest retirement communities.


3. Fostering a Diverse & Caring Community

We’re the most diverse agency in healthcare, by design. No matter your story, you’ll find representation and amplification — through our affinity groups, cultural celebrations, and unwavering support no matter what society throws at us. We’re proud to say that you can be anything you want at Heartbeat (as long as it’s not an a**hole).


There’s a reason 1/3 of Heartbeaters have been here for 4+ years and we have a 90% retention rate. We hope you’ll experience it for yourself.



About Publicis Health & Publicis Groupe


Heartbeat is a proud member of Publicis Health, the largest health communications network in the world. Publicis Health is one of the four solutions hubs of Publicis Groupe, the third-largest advertising and media company in the world — offering us unparalleled global reach and resources.




Additional Information

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $58,500 - $92,000.  This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off

Privacy Policy