Medical Writer - Advertising

  • Full-time

Company Description

As an agency, we work with people we believe in to make work the world can believe in, combining scientific rigour with creative magic to help professionals in the health and wellness space achieve fame for their brands in everything from aesthetics, supplements, and fertility, to endocrinology, dermatology, and oncology. That’s the what, but the how is guided by four defining principles – curious, creative, discerning, brave. These are the values we look for and nurture in others and ourselves, underpinning as they do a culture of collaborative entrepreneurialism that drives high-performance.

Job Description

We’re looking for someone who’s looking for something. Someone who sidesteps fallacies, skips over facades, pushes further, goes deeper, and surfaces with the unexpected in ways that others don’t. Someone who turns science into enchantment and data into desire. Someone who produces work that sounds like it’s been written by a writer, not monkeyed by a monkey. We’re looking for those special people who find signals in the noise, and stories in the void.

As a Medical Writer, you will be working independently or in collaboration with other members of the Creative department to develop original, effective communications that demand a high level of medical knowledge. Translating complex clinical information into impactful stories and compelling sales messages is a key part of the job. You will be expected to research and analyse data and write accurately for a wide range of marketing materials, while cultivating a tonally flexible writing style that is adaptable to different target audiences.

Key responsibilities:

  • Prepare story flows, draft outlines and final copy for online and offline content (detail aids, leavepieces, mailers, websites, film/animation scripts, exhibition stands, etc.)
  • Supply marked-up supporting references to substantiate the claims made in the copy, for approval by clients
  • Use your knowledge and insight to develop materials that are aligned with a brand’s idea and engage the target audience
  • Develop a thorough understanding of the idea that underpins a brand
  • Support copywriters and creative teams, as needed, providing scientific input into the generation of creative ideas
  • Work with account handlers and the strategists to help develop proposals and pitches and inform strategic approaches, brand planning and the formulation of idea briefs
  • Conduct field or desk research as necessary to validate and/or challenge the above
  • Work with cross-functional agency teams to ensure that work is produced on time and all deadlines are met
  • Ensure that internal systems and processes are adhered to at all times
  • Keep all internal stakeholders informed of the progress of projects, especially if any issues arise that relate to budget or timelines
  • Demonstrate a solid understanding of your assigned clients' business needs, brands, therapy areas, and target patient populations so that you can propose appropriate solutions
  • Attend client meetings and participate in discussions relating to copy and the supporting clinical data
  • Commit to maintaining the agency's high level of service, which is fundamental to client retention
  • Whenever opportunities arise, engage with clients to maximise selling opportunities, championing the Saatchi Wellness brand at all times
  • Foster good relationships with all internal departments and cross-functional teams
  • Proactively support your manager by suggesting new ideas and questioning thinking where appropriate
  • Refer to senior team members for advice and support

Qualifications

  • Life sciences degree (PhD preferred but not essential) plus proven medical writing experience
  • Excellent written English and attention to detail
  • In-depth knowledge of modern medicine and trends in pharmaceutical product use and development
  • Thorough understanding of how to read and interpret clinical trial data
  • Familiarity with the medical literature and databases such as PubMed, to perform literature searches and corroborate, challenge or strengthen client-supplied materials and messages, as appropriate
  • Good knowledge and appreciation of ethically accepted vocabulary, phrases and messaging used in the pharmaceutical industry
  • Ability to communicate the science behind a brand or product category in an effective, clear and concise manner in individual and group settings (e.g. to inform colleagues)
  • Appreciation of writing for digital media (SEO, delivering a story effectively through digital media, etc.) is desired
  • Good working knowledge of client and approval processes
  • Excellent understanding of the ABPI Code of Practice and other relevant compliance codes

Additional Information

An inclusive workplace
The more diverse our team, the more imaginative, intelligent and inspirational our culture and our work will become. Here are some of the ways we help promote diversity at Publicis Health. 

Recruitment 

  • Diversity & Inclusion management 
  • Anonymised CV submissions
  • Mandatory unconscious bias training 
  • Career and school programmes to build industry access for people from mixed socio-economic backgrounds

Culture 

  • Support communities for women, LGBTQ+, BAME employees and their allies.
  • A mental health programme which includes free HeadSpace membership.

Future

Publicis Groupe has committed €45 million to diversity, inclusion and social injustice within the network As part of our dedication to create an inclusive and diverse workforce, Publicis Groupe UK is committed to equal access to opportunity for people without regard to race, age, sex, disability, neurodiversity, sexual orientation, gender identity or religion. We are committed to providing reasonable adjustments for employees with disabilities and for candidates in our application process.  If you need assistance or adjustment due to a disability, please contact us.

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