Director, Strategy

  • Full-time

Job Description

The strategy team at Heartbeat Ideas is responsible for unearthing consumer insights and evaluating digital behaviors to create competitive advantage for our clients. This can be a deep look into a single behavior or a broader look that identifies and evaluates all of the opportunities available to make sound business and marketing decisions.

 

Both strategic planning and analytics are key dimensions to our work. Logical thinking that breaks problem solving into a discrete, clear flow is critical to providing credible and persuasive recommendations to our clients.  We are fiercely committed to delivering high-quality analysis, in a structured, thoughtful presentation, with strict attention to deadlines and deliverables.

 

In general, to succeed in Strategy, candidates must demonstrate a strong work ethic, exceptional analytical skills, and a knack for converting insights into creative, actionable recommendations for our clients. An ability to communicate effectively and efficiently in both written and oral form and build trusted internal and external relationships are also key. Backgrounds in agency and consulting organizations are desired, as skills in analyzing and presenting information are honed. 

 

This position is suited to a strategist with a minimum of 8-12 years’ experience working in a similar agency environment. The Director will be responsible for overseeing all strategic work streams and driving the strategic vision for the brand.

 

Responsibilities:

·       Developing strong client relationships as a key strategic and business partner

·       Guiding the strategic direction with internal and external teams in relation to our clients’ brand development and marketing approach

·       Gain a deep, holistic and evolving understanding of our client’s business objectives, challenges, threats and opportunities – including forward looking awareness of emerging competitive threats

·       Developing a nuanced understanding of our clients’ customers’ wants, needs, and behaviors across the full customer journey

·       Understanding and advocating for Heartbeat’s full suite of strategic offerings

·       Formulating strategic recommendations ranging from brand positioning, marketing strategy and digital engagement strategy, and being able to communicate them clearly and effectively

·       Developing POVs for our colleagues and clients around business-critical issues and trends

·       Developing inspiring creative and execution briefs

·       Facilitating internal brainstorms and client workshops

·       Identifying and pursuing organic growth opportunities within existing clients

·       Partnering with clients on market research activities

·       Overseeing development of measurement plans and developing meaningful or noteworthy insights based on both qualitative and quantitative analysis

·       Contributing to the development of junior team members

·       Managing complex projects independently and successfully

·       Seamlessly collaborating with other departments, identifying opportunities for efficiencies in working relationships and cross-departmental processes and hand-offs (e.g. Creative, Client Services, Media, Production, and Technology)


 

Qualifications

Skills/Experience Required

·       8-10 years in strategy at a creative agency and/or consulting

·       Experience in healthcare marketing, including both HCP and consumer

·       Superb and persuasive communications skills, both written and verbal

·       Strong analytical/logical thinking

·       Able to simplify and clarify complex concepts

·       Structured problem solving approach to address complex strategic/management issues

·       Excellent analytical skills

·       Ablility to become deeply immersed in our clients’ business on both a commercial and clinical/scientific level

·       Ablility to develop strong client relationships and trust based on deep immersion in their business

·       Familiarity with relevant digital channels (e.g., web, mobile, CRM, social media, search)

Additional Information

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $121,000 - $204,500.  This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.

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