Data Intelligence Manager

  • Anson Rd, Singapore
  • Full-time

Company Description

Publicis Media is one of the four solutions hubs of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40], alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare. Publicis Media is comprised of Starcom, Zenith, DigitasLBi, Spark Foundry, Blue 449 and Performics, powered by digital-first, data-driven global practices that together deliver client value and business transformation. Publicis Media is committed to helping its clients navigate the modern media landscape and is present in more than 100 countries with over 23,500 employees worldwide.

Job Description

About PM Precision

PM Precision is a centralized team that exists to help our agency-embedded specialists in delivering holistic programmatic value to clients.  Made up of a global network of product strategists, marketers, solutions consultants, activation specialists, operations, data scientists and more, we are the guardians of programmatic solutions dedicated to the advancement and increased adoption of technology and data to drive client effectiveness and media efficiency.

We strive to create the most innovative strategies across digital display, mobile, video and social media taking advantage of an arsenal of proprietary tools, technology partnerships and the weight of Publicis Groupe’s bargaining power to make the difference. 

The Role

As the Data Intelligence Manager, you will be working with Publicis Media agencies to transform our client’s data & technology capabilities, with a focus on shaping our approach to data-driven media planning, activation, optimization, and measurement. In particular, you will deliver customized audience targeting and measurement strategies, fully leveraging Publicis Media’s data & data management resources and our client’s adtech & martech infrastructure – merging both to drive optimal outcomes.

Key Responsibilities:

  • Define different data signals & data management approaches our clients can leverage in order to maximize audience targeting options for digital paid media
  • Build target audience profiles by analyzing a combination of 1st party data, 2nd party data, 3rd party data, real-time content engagement data and other data signals
  • Develop audience performance insights & recommendations for campaign optimization, working closely with the Advanced Analytics team to define requirements and outcomes
  • Support the centralization of data signals by managing processes of data collection, data unification and data syndication
  • Support Publicis Media agencies and clients with:

    • Acquisition of 1st party data (PII and non-PII); e.g., by ideating “data collection by design” campaigns and the respective requirements for tagging, data collection and data management

    • Integration of 3rd party data vendors for enrichment and insights

  • (Hands-on) manage marketing & advertising technologies such as data management platforms (DMPs), data clean rooms (e.g., Google ADH) and website analytics systems on behalf of our clients

  • Track our clients’ data & technology stack utilization

  • Assess partnerships with advertising and marketing platforms and data partners (global, regional, and local) through supporting rigorous RFI/ RFP processes, proof-of-concepts, and test & learn designs

Qualifications

You have a desire to use data and technology to enhance our approach to media planning, optimization, and measurement. Your combination of a strong analytical mindset and structured approach to problem solving will be a key success factor for this role.

  • 5-6 years of data & platform experience with a digital agency/ consultancy, marketing platform service provider, 3rd party data solutions provider, etc.
  • Strong technical skillset and hands-on experience in deploying & managing e.g.,
    • Site analytics platforms such as Google Analytics or Adobe Analytics
    • Data management platforms such as Adobe Audience Manager or Oracle DMP

    • Customer data platforms such as Tealium or Treasure data

    • Data vendors with e.g., Lotame, Oracle or Eyeota

  • Experience in working with different stakeholders in multi-dimensional projects (e.g., DMP deployments)

  • Able to map and optimize data & marketing technology infrastructures (e.g., in-depth knowledge of Adobe tech stack and its various components/ stakeholders and how they interact with media platforms such as Google DV360 or Facebook)

  • Organized, structured and able to work against clear objectives and timelines. You are known for an optimistic “can-do” attitude

Privacy Policy