Performics, The “Original Performance Marketing Firm”

Founded in 1998, Performics is a performance pioneer, originally operating as an affiliate network, and rolling out search marketing services in the early 2000s. Today, Performance Marketing has moved from a specialty service to the strategic center for brands. We’re connecting marketing investment to consumer intent, redefining performance by using data, consumer intent signals, technology, media and content in novel ways. We’ve built Growth Solutions to foster innovation. And we’re structured globally to serve multi-market clients at scale. Built by DoubleClick. Bought by Google. Now the performance marketing agency of Publicis Groupe.

KEY RESPONSIBILITIES

·        Develop the strategy for and execute all local paid online acquisition efforts including:

-         Facebook, Twitter, Instagram ads

-         Search engine marketing (SEM)

-         Google Display Network (GDN) and other Banner ads

-         Affiliates

·        Collect data and track the performance of all marketing activities and channels against set KPIs (CPI, CPO, CPA, PPC etc.)

·        Manage day to day workflow and setup for projects and campaigns across platforms

·        Regularly provide analysis on performance against forecasts and making adjustments as necessary to fulfil the set objectives

·        Serving clients for tasks such as performance media briefing, strategy planning, budget allocation, campaign analyses and quarterly business reviews

·        Spearheading relations with account team working on common accounts to ensure alignment with clients

·        Ability to troubleshoot technical issues on campaigns, especially conversion-oriented ones

·        Innovating to improve performance, growth and profitability across all channels

·        Keep up-to-date with market trends and come up with creative ideas that are one step ahead of the competition

·        Share best practices with peers within group

·        Accountability and full ownership for campaign performance and aligned KPIs

·        Training and mentoring executives to take up implementations across platforms. For 6 months to Train the digital implementer to do digital scheduling and ad-ops. Will work on performance marketing together with the digital implementation from start. 

·        BA/BS or equivalent working experience.

·        4+ years’ experience in digital marketing

·        Strong experience with performance marketing and online acquisition tools and networks

·        Entrepreneurial mindset and willing to get hands dirty

·        Acute analytical skills and a data-driven mentality – you know the relevant KPIs and how to work with them

·        Excellent time management and organisation skills, comfortable in meeting tight deadlines

·        Strong leadership abilities and track-record of hitting targets with limited resources/budget

·        Previous experience working in a start-up or dynamic high-growth company a plus

COMPANY VALUES

TRUST

Trust is the cornerstone upon which we build our relationships. We hold ourselves to the highest standards of how a partner should behave. We treat our people and our clients with respect, transparency and honesty.

TALENT

This is first and foremost a people business. We are committed to ensuring Publicis Groupe a destination for the best talent in our industry. We value people as individuals, growing ourselves as we grow our client’s business.

TRANSFORMATION

True transformation comes when we stop managing change, and instead initiate change. We believe in our purpose to be the admired force for business transformation. We believe that focusing on performance and results has the power to transform client business.