Digitas is The Connected Marketing Agency, relentlessly committed to help brands better connect with people through Truth. Connection. Wonder. Our team is deliberately diversified — with experts in data, strategy, creative, media, and tech working seamlessly across capabilities and continents to make better connections and achieve ambitious outcomes through ideas that excite, provoke and inspire.

We are endlessly curious and fully transparent, always examining real human behaviour to create authentic connections — between brands and consumers, clients and partners, and ideas and outcomes. Digitas operates in over 25 countries across six continents and is part of Publicis Media, one of four solution hubs within Publicis Groupe, which is present in over 100 countries and employs nearly 80,000 professionals worldwide.

Job Responsibilities:

• Full understanding of 360 Marketing strategy
• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Efficiencies vs effectiveness platform and objective selection
• Develop campaign strategy and align with the internal or external clientteams
• Stakeholder management across client, Partner and internal management
• Evaluate the best approaches and draw conclusions that are both data and marketing-driven from client campaigns on a tactical level
• Brainstorms new and creative growth strategies through digital marketing.
• Plans, executes, and measures experiments and conversion tests.
• Provide advanced actionable insights and implement them to see campaign take shape
• Ensure campaign is executed on all relevant platforms, starting with the objective driving ones
• Have the know-how in dealing with App campaigns and Always on engagement strategies, taking consumers through the marketing funnel and driving in app transactions (Preferably Financial or Banking Agency experience)
• Be able to confidently operate and report on Google Analytics and other main Web analytics tools.
• Have a brief understanding of Customer lifetime value•Be full understanding of the full Marketing ecosystem (Tagging, SDK integrations, Platform linking, Creative direction, Media and data Amplification Strategy)
• Monitor campaign performance, optimize and communicate campaign traction to both internal and external clients
• KPI and Data-Driven approach to campaign direction and strategy
• Communicate campaign details and objectives as necessary, including KPI expectations
• Keep up with new and innovative trends
• Maintains digital marketing staff by recruiting, selecting, orienting, and training employees.

Qualifications / Skills:

• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
• Creating and maintaining client relationships
• Coaching and subordinate involvement
• Managing processes
• Self-motivated yet customer-focused
• Proficient in marketing research and statistical analysis
• Able to develop budgets
• Familiar with financial planning and strategy

Education, Experience, and Licensing Requirements:

• Bachelor’sor master’s degree in marketing or a related field
• Proven working experience in digital marketing, particularly within the industry
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
• Experience with A/B and multivariate experiments•Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
• Working knowledge of ad serving tools
• Experience in setting up and optimizing PPC campaigns on all major search engines