PHM is the leading health media agency in the US. We are designed for—and dedicated to—delivering best-in-class solutions that connect people with meaningful health and wellness solutions every day. Guided by our genuine passion for health and wellness, our work across the entire media ecosystem helps real patients navigate the most pivotal moments of their healthcare journeys. 

At PHM, we sit squarely at the intersection of Publicis Health, the largest Healthcare Communications network in the world, and Publicis Media, the number one buyer of media in the US. This gives us access to talent, technology and data to help us deliver the market-leading solutions that give our clients true competitive advantage.  

While we have grown to be the No. 1 agency in our industry, at heart we're still a startup. It's that energy and spirit of innovation that allows us to create bold and meaningful "health media firsts" for our clients, and to do it all with #phmlove. 

At Publicis Health, we are united around one purpose: to create a world where people are equipped and motivated to take control of their health. We transform healthcare marketing and communications into healthcare engagement. We believe healthcare marketing is healthcare, fostering healthy conversations, healthy behaviors and healthy people.
 

The Paid Social Associate Director is responsible for leading a team of Paid Social Supervisors for a client or group of brands. In this role, the Associate Director will be responsible for overseeing the planning, development and management of paid social strategy and campaigns across assigned brands/clients. They will work closely with the media and platform activation teams to maintain campaign quality, and drive performance against client goals.  

The Associate Director will be accountable for ensuring strong vendor partner relationships and communicating platform changes and best practices to clients. They will assist in staffing, revenue projections, Points-of-View and process development. 

Key Responsibilities 

Knowledge 

• Strong understanding of the digital landscape 

• Strong knowledge of all media functions (Paid Search, SEO, programmatic, online and offline Media, technology and analytics) 

• Extensive knowledge of the role, strengths and weaknesses of a variety of media channels 

• Expert knowledge of social media landscape and new and evolving product offerings 

• Strong POV on how audiences leverage social media platforms and how brands can benefit from a strong social presence 

• Expert-level understanding of Excel (Vlookup, Pivot Table, chart building) and PowerPoint functions  

• Demonstrates advanced experience using analytics tools such as Google Analytics 

• Mastery of native social buying platforms 

• Mastery of Facebook Pixel and other technical paid social platform solutions 

• Proficient project management and time management skills 

• Advanced understanding of 3rd party social media tools such as Sprinklr, Spreadfast, 4C and vets solutions for clients 

Internal: Operations, Tactics and Strategy 

• Stays on the forefront of paid social product offerings, vets and oversees implementation as appropriate 

• Oversees test & learn programs in pursuit of clients’ media goals  

• Responsible for financial documentation and compliance across accounts/brands 

• Understands and manages scope of work and flags scope creep on assigned accounts  

• Responsible for strategic approach to Paid Social campaigns 

• Leads collaboration with media and platform activation teams to establish and evolve client paid social strategy 

• Leads cross-departmental collaboration by working with team members to craft synergistic plans and reports. Proactively shares learnings across agency capabilities 

• Coordinates with platform activation teams to connect data and insights  

• Consistently leads internal discussions in paid social topic areas 

• Ability to proactively solve problems, improve processes, create efficiencies and contribute to POVs and team thought leadership 

• Advanced understanding of measurement opportunities, within paid social space as well as cross-channel  

• Leads cross-agency collaboration and establishes workflow processes with client partner agencies 

• Looks for synergies and efficiencies with key vendor partners for scaling resources across the team 

• Coaches and develops Paid Social Supervisor(s) & manages delegation, workflows and timelines 

• Provides consistent team leadership, driving team education and goals setting in partnership with team VP 

Client Relationship 

• Key point of contact and primary social escalation point for the assigned client(s) 

• Strong understanding of client category, landscape and competitive factors 

• Ability to translate and communicate campaign success to clients  

• Relevant experience in using paid social to successfully solve client objectives 

• Ability to translate and communicate campaign success to clients 

• Exhibits Integrity and Trust 

• Exhibits Self Development 

• Adherence to agency procedures (on-time and accurate timesheets, 360 feedback)  

• Proficiency in computer skills used to manage day-to-day workflow (e.g., Microsoft Office Suite) 

• Ability to work in a matrix (multi-supervisory) environment; Ability to multi-task, manage one¹s time, and demonstrate personal organization and ability to meet deadlines (strong work ethic); Ability to take initial direction, then transition to a more independent work style. 

• 7-10 years biddable paid social media campaign management experience 

• Experience in managing a team 

• Facebook Blueprint Certification desired 

• Healthcare industry knowledge a plus 

All your information will be kept confidential according to EEO guidelines.