Paid Social Associate
- Full-time
Company Description
PHM is the leading health media agency in the US. We are designed for—and dedicated to—delivering best-in-class solutions that connect people with meaningful health and wellness solutions every day. Guided by our genuine passion for health and wellness, our work across the entire media ecosystem helps real patients navigate the most pivotal moments of their healthcare journeys.
At PHM, we sit squarely at the intersection of Publicis Health, the largest Healthcare Communications network in the world, and Publicis Media, the number one buyer of media in the US. This gives us access to talent, technology and data to help us deliver the market-leading solutions that give our clients true competitive advantage.
While we have grown to be the No. 1 agency in our industry, at heart we're still a startup. It's that energy and spirit of innovation that allows us to create bold and meaningful "health media firsts" for our clients, and to do it all with #phmlove.
At Publicis Health, we are united around one purpose: to create a world where people are equipped and motivated to take control of their health. We transform healthcare marketing and communications into healthcare engagement. We believe healthcare marketing is healthcare, fostering healthy conversations, healthy behaviors and healthy people.
Job Description
The Paid Social Associate is the key support resource for the Paid Social team. The primary function of the role is to learn best practices and apply strong social media principles to the execution of clients’ paid social campaigns.
Key Responsibilities
Knowledge
Understands basic mathematical concepts. Intermediate computer skills/programs including Excel
Has broad but basic knowledge of the brands, category, channels & processes
Understanding of social campaign tools such as Facebook Business Manager
Understanding of analytics tools (such as Google Analytics and Adobe SiteCatalyst)
Familiarity of financial terminology and how it relates to the overall agency process
Internal: Operations, Tactics and Strategy
Researches target audiences within social platform tools
Assists with campaign architecture and setup
Proactively identifies optimization opportunities and implements in partnership with Social Manager, tracks and analyzes results
Assists with pulling platform data & preparing reports for clients including providing input with campaign analysis
Manages financial documentation with oversight from Social Manager
Understands clients’ social goals and client deliverables
Provides progress reports to Manager as needed
Executes social related tasks as directed by Social Manager
Provides ongoing feedback and evaluation of campaign performance and activity
Consistently keeps team informed on status of projects verbally and/or in writing
Looks for opportunities to coach co-ops and interns
Client Relationship
Attend client status and reporting meetings, actively listening and documenting appropriate action items
Flawless execution of client-ready documentation and reporting
Strong oral and written communication
Qualifications
Exhibits Integrity and Trust
Exhibits Self Development
Adherence to agency procedures (on-time and accurate timesheets, GDPs, 360 feedback)
Proficiency in computer skills used to manage day-to-day workflow (e.g., Microsoft Office Suite)
Ability to multi-task, manage one’s time, and demonstrate personal organization and ability to meet deadlines (strong work ethic)
Ability to take initial direction, then transition to a more independent work style
Bachelor’s degree preferred
Basic understanding of social media
Experience or internship in a marketing role desired
Additional Information
All your information will be kept confidential according to EEO guidelines.