About Zenith:
Zenith is the ROI Agency. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses. Zenith is part of Publicis Media, the media arm of Publicis Groupe.
 

What does Zenith Analytics do?

Working closely with both the Business Planning and Activation teams, Analytics designs the data strategy to tie our clients’ marketing to real-world business goals. We then mine that data to optimize campaigns and tell the stories that bring our clients closer to their marketing, helping them understand if they’re talking to the people they want, and if they’re doing it the right way.

What does a successful Senior Analyst look like?

We don’t all look the same, and we don’t expect you to, either. But a successful Senior Analyst should share our passion for emerging tech and media, bring a data-driven approach to decision-making, determine a point of view and shares it in a positive way, gear up for a challenge, and always crave to learn more and improve. We are looking for prior experience in media analytics, especially digital media, but isn’t necessarily a requirement. At least 2-3 years of prior professional experience is highly desired.

What does a Senior Analyst do day-to-day?

The Analysts form the foundation of the Analytics team, pulling and arranging data from a multitude of sources to feed business-improving insights and putting it all together into presentations that bring the story home to our clients.

Like Analysts, Senior Analysts pull and arrange data, but also play a pivotal role in mentoring Analysts. As more experienced analysts and project managers, Senior Analysts also mentor Analysts in best practices for working with data, communicating with internal teams, and designing basic data strategies on the campaign level. Senior Analysts work closely with a Manager to help execute the broader vision for the account.
 

• Minimum 1 year of relevant experience
• Extensive experience working with Microsoft Office (PPT, Excel, Word)
• Knowledge with at least one of the following ad technologies: third party ad serving, rich media ad serving, site-side tracking technologies: DoubleClick (standard and rich media), Omniture, Webtrends, Google Analytics
• Knowledge of broad range of online advertising media channels from Search, Display Banners, Email, Contextual, Social, CRM
• Ability to derive insight from observation which aligns with campaign objectives
• Ability to communicate complex ideas to internal clients
• Demonstrated strong project management skills
• Bachelor’s Degree in a related field
• Advanced Excel skills (Able to work with complex Excel formulas)
• Knowledge of Business Intelligence tools (Tableau, QlikView) and relational databases (SQL Server, MS Access, Oracle)
• Knowledge in any of the following areas: Programmatic (DMP, DSP, SSP), Cross-Device Measurement, Attribution Modelling
• Experience with third party research partners such as Upwave, Nielsen and Kantar.

All your information will be kept confidential according to EEO guidelines.