Analyst, Market Insights - Toyota

  • Full-time

Company Description

At Saatchi & Saatchi we believe in creating ideas that can live anywhere. We believe that when we work as a team, nothing is impossible. We strive to bring out the best in each other and in ourselves and expect applicants to understand the value of close collaboration. We also believe that creating transformational work requires initiative, an entrepreneurial spirit and a bold commitment to achieving measurable results and business success for the clients we service.

We strive to bring out the best in ourselves, our peers, and the work. We are looking for candidates that thrive in a fast paced, collaborative, and team minded environment. Bringing our core values of; Integrity, Curiosity, Diversity, Results, Speed/Empowerment, and Joy to life will be critical in your success. It is by exercising those values that we produce an environment that supports our people and our clients.

Job Description

As a Market Insight Analyst, you work closely with the Connection & Strategy Department in developing and implementing research and analysis plans to generate relevant and useable insights that help strategists identify and solve issues in the marketplace, and create strategies that help generate awareness of and excitement for the client’s brand. 

Success for this position is measured by the ability to perform analytical analysis utilizing both bespoke and syndicated research databases, manage outside research vendors to create a fluid research experience for the Strategic Planners, and work hand in hand with the Strategic Planners to create insights based on both qualitative and quantitative research. 

An ideal candidate will have a deep understanding of the strengths, weaknesses, and use cases for qualitative and quantitative research methods, experience with multiple quantitative data analysis techniques, and have 1-2 years of research experience in an advertising, media, or market research.  

Roles and Responsibilities include:  

  • Collaborate with client and internal teams throughout various research projects 
  • Work closely with vendors to manage the day-to-day of custom studies 
  • Conduct various analyses using primary and syndicated research to inform stakeholders of industry landscape
  • Partner closely with Market Insights Manager and Strategic Planning to
  • Synthesize data into actionable insights through story-driven presentations
  • Stay up to date on the latest vendors, methods, and tools – provide recommendations to the team 
  • The ability and willingness to travel as required 
  • Other duties as assigned 

Candidate experience should include: 

  • Bachelor’s degree
  • 1 or more years of data analysis experience, using tools such as mTab, SPSS, GFK/MRI, Excel 
  • Experience with various qualitative and quantitative research methods 
  • Proven success managing multiple requests and flawlessly implementing feedback 
  • Strong attention to detail, with the ability to also see and act on the bigger picture 
  • Ability to prioritize tasks, multitask and manage time effectively 
  • Exceptional persuasive communication and presentation skills (written/verbal) 
  • Experience working with Nielsen or other campaign performance trackers is a plus
  • Automotive experience is a plus plus

Additional Information

All your information will be kept confidential according to EEO guidelines.

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