Moxie is a modern marketing solutions agency that expertly leverages the value of data, content and technology to help our clients grow. We push the boundaries of what's possible to outperform the competition in the areas of strategy, creative, social marketing, media, analytics and technology development. Founded in 2000, Moxie has 300+ talented employees in Atlanta, Los Angeles, New York and Pittsburgh. Owned by global media giant Zenith — part of the Publicis Groupe — Moxie is able to quickly leverage cross-company areas of enterprise, talent, experience, resources and tools. Moxie's client roster includes Verizon Wireless, Verizon FiOS, Delta, Porsche, American Cancer Society, Ocean Spray, Wells Fargo, The Coca-Cola Company, 20th Century Fox, Chick-fil-A, Nike, Ainsworth Pet Nutrition and Cisco Systems.

SEEKING: A Content Strategist who is equal parts storyteller and cultural arbitrator; generalist and specialist; traditionalist and technologist. You know how to lay out a story – from the cover to the reoccurring editorial features. But at the same time, you know what clever pun fits the moment, what headline will grab attention, and what GIF or video consumers will find interesting and shareable. You are a hacker of sorts, quickly unpacking and expanding a story when its catching fire and dangling relevant content stacks in front of audiences to drive brand chemistry across mobile, web, media, social, audio, voice/gesture, experiential and even digital products.

The Content Strategy team is responsible for driving businesses forward with unexpected formats, purposeful data integrations, and serialized programming without losing the foundation that there is nothing better than a well-told story, from a brand or otherwise. You will work on a multi-agency team under the Publicis umbrella that creates award-winning work. You’ll be able to set social, digital, and content strategies in motion while partnering with a talented and diverse team to deliver and execute omnichannel marketing plans. Not to mention you’ll work on brands like Arby’s, Oxo, and GNC. We need a partner who will lead the charge in making these brands relevant to the audiences they’re trying to reach and deliver an inspiring and consistent brand experience.

Here’s the day-to-day:

• Authoring clear, concise content briefs that define the messages and consumer experiences for quarterly/monthly/in-the-moment content needs
• Concepting with the Creative team after briefings; providing additional materials on an ongoing basis to elevate the work (e.g. specs, ad unit options, content ideas, story inspiration, etc.)
• Supporting development of content strategies that define and reveal the stories our brands and partners will tell across multiple channels
• Providing feedback on created content to ensure the content vision is being upheld across channels and placements
• Ideating serialized, more efficient content programs and orchestrating programs across touchpoints and the calendar year
• Fostering relationships with content and publisher partners (e.g. MikMak, Giphy, YouTube, Twitter, Pinterest) to uncover opportunities and stay ahead of content trends 
• ·Managing medium-sized projects from start to finish (e.g., social media campaigns, quarterly content, channel-specific campaigns)
• Surfacing real-time social trends and cultural opportunities to internal and client teams, with the ability to construct agile briefs for the Creative team and help them ideate along the way.
• Uncovering owned audience opportunities and insights
• Translating brand personas into social personalities·
• Building relationships with clients, presenting compelling narratives and selling in ideas that solve their challenges
• Actively developing knowledge of specific channels such as paid and organic social media, email, website, mobile, audio, etc.
• Supporting senior leadership with discipline development by leading and creating POVs, assisting with team training, and creating thought-leadership
• Experienced in audience analysis with proven ability to identify relevant consumer interests and opportunities for brands to authentically tap into

Qualifications 

• Gaming experience preferred

• 2-3+ years of experience as a content strategist, social strategist, journalist, copywriter, media planner, or other relevant role
• Agency experience is preferred with an understanding of agency disciplines and ways of working
• Proven storytelling ability (show us, don’t tell us)
• Robust knowledge of paid media (creative best practices, targeting capabilities, formats, experiences, specs)
• Ability to command the attention of a room
• Gaming experience is a plus!

All your information will be kept confidential according to EEO guidelines.