PHM is the leading health media agency in the US. We are designed for—and dedicated to—delivering best-in-class solutions that connect people with meaningful health and wellness solutions every day. Guided by our genuine passion for health and wellness, our work across the entire media ecosystem helps real patients navigate the most pivotal moments of their healthcare journeys. 

At PHM, we sit squarely at the intersection of Publicis Health, the largest Healthcare Communications network in the world, and Publicis Media, the number one buyer of media in the US. This gives us access to talent, technology and data to help us deliver the market-leading solutions that give our clients true competitive advantage.  

While we have grown to be the No. 1 agency in our industry, at heart we're still a startup. It's that energy and spirit of innovation that allows us to create bold and meaningful "health media firsts" for our clients, and to do it all with #phmlove. 

At Publicis Health, we are united around one purpose: to create a world where people are equipped and motivated to take control of their health. We transform healthcare marketing and communications into healthcare engagement. We believe healthcare marketing is healthcare, fostering healthy conversations, healthy behaviors and healthy people.
 

The SEO Technical Strategy Supervisor is responsible for overseeing the technical approach

 to large projects and exploring/testing new technical methods both internally and with clients.  The Supervisor mentors junior members of the team and is viewed as a leader within the group. 

Key Responsibilities

Knowledge

·       Deep expertise of the technical side of SEO

·       Understands the full scope of SEO beyond the technical level

·       Basic knowledge of all media categories (Planning, SEM, Media, Technology, etc.)

·       Proficient project management skills and time management skills

·       Able to problem solve and provide alternative solutions 

Internal: Operations, Tactics and Strategy

·       Responsible for leading technical components of client strategic discussions, and day-to-day management, execution, and monitoring of client site technical optimization and health.

·       Helps to facilitate cross-departmental collaboration by working with team members to craft synergistic plans and reports

·       Organizes and manages SEO to ensure recommendations/ measurement work are strategically aligned with business goals

·       Correlates campaign dependencies to other media, or development initiatives

·       Monitors competitive landscape and understands & communicates campaign impact

·       Researches and recommends new technologies and techniques to further enhance client SEO from a technical perspective

·       Ability to audit complex or large websites for technical SEO best practices.

·       Test unproven technical practices for advancement of department and increase of team knowledge base

·       Supervises Associates and/or Managers

·       Demonstrates ability to lead internal discussions regarding media recommendations

·       Extensive knowledge of the role, strengths and weaknesses of a variety of media channels

·       Consistently leads internal and external discussions in all media topic areas. Active participant in meetings

·       Comfortable with process development on the fly, and able to identify opportunities to scale best-in-class SEO ideas.

·       Consistently keeps team “in the loop” on status of projects verbally and/or in writing

·       Proactively solves problems and improves processes and efficiencies

·       Runs cross-team meetings

·       Builds relationships, leads, and communicates across work groups

·       Takes initiative and shows accountability for team’s work

Client Relationship

·       Builds trusting relationships with client counterparts

·       Able to lead clients through search programs and address search related questions

·       Day to day technical point of contact for the assigned client

·       Attends/participates in client meetings and provides timely follow-up to the Account Manager

·       Ability to clearly communicate both orally and in writing

·       Solid listening skills and takes notes during meetings, disseminates notes & follow-up as appropriate

·       Adherence to agency procedures (on-time and accurate timesheets, GDPs, 360 feedback)

·       Proven ability to lead people and projects

·       Ability to leverage digital office products to manage day-to-day workflow

·       Exhibits Integrity and Trust

·       Exhibits Self Development

Education and Experience

·       Bachelor’s degree preferred.

·       Significant SEO experience, with daily exposure to technical SEO best practices, is required.

·       Knowledge of search engine behaviors (crawling, indexing, and ranking), and how those behaviors impact site performance is required.

·       Experience utilizing cornerstone SEO Tools (Screaming Frog, SiteBulb, SEMRush, AHREFs, Conductor, SEO Clarity, PageSpeed Insights, Lighthouse, Chrome Developer Tools) is required.

·       Hands on experience with front-end web development technologies (HTML, CSS, JavaScript) is preferred

·       Proficiency with programming languages (specifically with C# or Python), JavaScript frameworks, or experience in the pharmaceutical industry a plus.

·       SEO, health, or pharmaceutical industry exposure a plus.

All your information will be kept confidential according to EEO guidelines.