Account Director, Sponsorship & Events (6 month Contract)

  • Contract

Company Description

Publicis is an omni-channel communications agency with over 600 employees across our Canadian operations.  The office is the largest in our industry in Canada and boasts talent across various disciplines of marketing and advertising expertise. Publicis carries a balanced split of Canadian, U.S. and Global clients for which we are Agency of Record.  Publicis supports a range of D&I actions through our Driving Change team as well as giving back to the community through a long-standing participation in the Out of the Cold Program. With a strong, active and familial culture, Pub United is the agency’s social club, hosting events as wide reaching as Curling, Trivia Nights and more.

Job Description

As an Account Director, you will be the main contact to day-to-day and senior clients on your respective accounts, proactively leading the business and providing strategic counsel. This role requires you to lead and manage integrated communications across the various Publicis divisions and guide programs through flawless execution with the support of junior resources and external partners. This person must demonstrate strategic capability, influencing skills and business acumen in order to instill confidence in clients as well as strong organizational and leadership skills to manage multiple projects and workflow across a wide range of agency stakeholders.

The Account Director will take a leadership role on all aspects of the client business including proactively leading the development of strategic and experiential plans in partnership with the Vice President, Sponsorship & Events and respective Publicis account brand teams.

The planning process will include, but not be limited to, strategic sponsorship territory and platform development, sponsorship proposal and portfolio valuation, program assessment, data analysis and insights development, concept and integrated marketing plan development, objective and KPI setting, and preparation of client presentations, as well as working with experiential events. In addition, the Account Director must manage internal teams and external IAT partner, research and event vendors to ensure timely preparation of critical paths, work back schedules, pre and post program reviews, and tender documentation while adhering to operational and financial Publicis policies and procedures.

Day to day, the Account Director will be held responsible for:

  • Serving as the primary contact with clients, providing innovative short-and long-term strategic marketing guidance; experiential opportunities
  • Fully understanding all aspects of the clients’ business and their competitive business environment
  • Considering and exploring new strategic opportunities for clients and optimizing internal performance
  • Developing internal new business opportunities within accounts and external new business strategies to support the Publicis Sport & Entertainment division
  • Taking a leadership role in communicating account activity throughout the agency to stimulate opportunities across new and existing clients
  • Creating a work environment that is proactive in seeking both new business opportunities and keeping current with leading edge marketing tactics in and outside of industry
  • Taking ownership in decision making on the client’s business
  • Developing a positive and communicative relationship with all clients
  • Inspiring the team to develop award-winning creative, strategy and campaigns
  • Building and championing integration of the business by leading and facilitating cross-divisional discussion and planning
  • Ensuring the agency produces work to the highest level of quality, on time and on budget
  • Managing agency resources and building interdepartmental relationships
  • Account-based budgeting, forecasting and hours tracking
  • Developing staffing plans, budgets and promotions
  • Taking an active role in building a positive agency culture
  • Taking an active role in developing all direct reports, providing mentorship and conducting on-going performance evaluations
  • Leading workshops and learning sessions for staff and clients


  • Minimum 5-7 years of marketing experience
  • Agency experience preferred but open to corporate and/or property experience
  • Demonstrated strategic thinker with strong influencing skills
  • Proactive, takes initiative and motivates others
  • Track record of building strong client relationships
  • Ability to inspire award winning creative
  • Drive to consistently deliver high standard of work
  • Highly developed interpersonal and communication skills
  • Ability to lead projects across large groups of stakeholders
  • Experience managing people, demonstrating strong mentoring and leadership abilities
  • Superior organizational and time management skills with a strong attention to detail
  • Understanding of Canadian marketing landscape
  • Ability to design and deliver presentation with a creative flare 
  • Proficient in MS office

Additional Information

Publicis Canada is committed to building a diverse workforce representative of our community. We encourage and are pleased to consider all qualified candidates, without regard to race, colour, citizenship, religion, sex, marital / family status, sexual orientation, gender identity, aboriginal status, age, disability or persons who may require an accommodation, to apply.  If you require a specific accommodation please contact Human Resources at 416-925-7733 or by email at [email protected]

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