Associate Director, Analytics

  • Full-time

Company Description

About Publicis Imagine:
“If you can dream it, you can do it”
-    Walt Disney

Publicis Imagine, a division of Publicis Media, is the newly assigned media agency for Disney, ESPN, and Hulu.  
We are a bespoke agency created solely for Disney, made of the best talent within the Groupe as well as within the industry, with a sole focus of leading the change and driving businesses into the future.
We also too believe that if you can dream it, you can do it.

We are Publicis Imagine.
Dreaming. Doing.

Job Description

Working closely with both the Business Planning and Activation teams, Analytics designs the data strategy to tie our clients’ marketing to real-world business goals. We then mine that data to optimize campaigns and tell the stories that bring our clients closer to their marketing, helping them understand if they’re talking to the people they want, and if they’re doing it the right way.

What does a successful Associate Director look like? 
We don’t all look the same, and we don’t expect you to, either. But successful members of our team generally have a passion for emerging tech and media, bring a data-driven approach to decision-making, have a fresh perspective and share it in a positive way, don’t shy away from a challenge, and are always hungry to learn more.

Among Associate Director candidates, we generally look for prior experience in media analytics, especially digital media. You should already be used to representing your team to external clients, since Associate Directors are often the face of our Analytics team. We hope you’re a numbers whiz and know how to bring data to life through a compelling story. We’re also hoping you have at least two years of experience managing junior-level staff members and have at least seven years of prior professional experience.

What does an Analytics Associate Director do day-to-day? 
Our Associate Directors work very closely with their team of analysts to help them stay on track with day-to-day deliverables. They also contribute crucial intellectual capital to their teams by designing campaign measurement plans based on their client’s business needs, and use data to tell great stories. Associate Directors also work closely with their VP to formulate a vision for their accounts, and then execute on that vision with their team of analysts. As such, Associate Directors are mentors, managers, project managers, and thought leaders, all at the same time.

Qualifications

Requirements:
•    5+ years of work experience in media or related field
•    2+ years in a managerial or supervisory role.
•    Bachelor’s degree. Degree in a related field is a plus (i.e. STEM, Economics, Marketing, etc.). 
•    Ability to communicate complex ideas to both external and internal clients, and ability and comfort with presenting to senior level clients.
•    Ability to develop frameworks for steering complex analytics projects. 

•    Experience with languages including SQL and Python or R
•    Strong analytical thinker with an abundance of intellectual curiosity
•    Extensive experience with Ad Servers such as DoubleClick, and website analytics tools such as Google Analytics or Adobe Site Catalyst.
•    Experience with other digital media and analytics tools such, Measurement Vendors, BI Software, Relational Databases.
•    Experience with third party research partners such as GfK, Nielsen and comScore.
•    Advanced Excel skills (ability to work with macros, advanced formulas, pivot tables) and experience working with large data sets.
•    Understanding of a broad range of online advertising media channels such as Search, Display Banners, Email, Contextual, and Social, as well as subject matter expertise in at least one of these areas.
•    World-class customer service skills. Ability to service clients, partners and internal stakeholders by understanding their needs, translating those needs into creative solutions, and delivering on those solutions with diligence and a sense of urgency.

Preferred Experience:
•    Experience managing and querying relational databases.
•    Experience with ad verification tools such as IAS, Moat, etc.
•    Experience with using or analyzing data form DMPs and DSPs.
•    Experience with two or more of the following advanced analytics methods: descriptive statistics, linear regressions, multi-touch attribution modeling, MMM, cross-device measurement.
 

Additional Information

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