Publicis Media is one of Publicis Groupe’s four solution hubs, aligning all of Publicis Groupe’s media agencies and operations. Publicis Groupe (Euronext Paris Exchange: FR0000130577; CAC 40 index), is the world’s third largest communications group.  APEX Exchange (APEX) is a distinct/next-generation global trading entity within Publicis Media that identifies new ways to deliver value to clients.

APEX is a value-based solution that develops innovative offerings through direct partnerships and principal investments that allow clients of all sizes to have custom solutions that best fit their business needs. Clients opt into solutions outside of the agency’s core services that offer a tangible benefit.

This role is part of the Digital Strategy & Activation team within APEX.  APEX is centralized hub within Publicis Media. 

 The Digital Strategy & Activation team within APEX acts as a centralized resource providing tactical planning recommendations, margin analysis, media and data strategy, vendor relations, campaign pacing, reporting, and optimization, billing, and client support.  

Digital Strategy Specialists are responsible for planning strategic recommendations for assigned accounts while providing product expertise, rationale, and materials to support our recommendations.  You will be a key point of contact for ensuring that campaigns are accurate and strategically sound when sent to clients and will help in selling through the end product you have built.  

Responsibilities 

• Will own strategy and planning for portfolio of accounts while providing white glove service to these key brands and agencies across the Publicis Groupe 

• Oversee pre-sale and negotiation process while providing key deliverables including site lists, avails, RFIs, campaign handoffs, etc. 

• Own communication with publishers, vendors, and internal stakeholders to drive client results and overall business health. 

• Prepare supporting media plan deliverables such as presentations or research  

• Ensure Salesforce is accurate and up-to-date for all opportunities  

• Manage and build creative and solution-driven proposals RFP proposals as the primary POC between assigned accounts and vendors 

• Advising and planning which partners, tactical targeting, format, research, creative, etc. best suits incoming RFP’s 

• Managing campaign and portfolio pricing to effectively drive client results and business health 

• Prior to a closed deal, manage internal and client deliverables, day-to-day communication with both the vendors and agencies and organized campaign managed and documentation  

• Own internal resource documents including spec sheets, integration details, margin overviews, partnership update logs 

• Effectively manage and prioritize multiple planned campaigns across channels, with multiple partners with ownership of both established and emerging accounts 

• Develop and maintain relationships with agency contacts and vendors alike to understand client goals and new vendor product offerings  

• Troubleshoot problems, improve process, and be a team player to assist other team members with workload/issues that arise/etc. 

• Understand multiple facets of digital media including programmatic, high impact, audio, CTV, OTT, measurement, tagging, and more – and being able to knowledgably communicate to the larger group. 

• Maintain up-to-date understanding of digital media industry, including new executions, industry measurement updates, and changes to partner companies we work with 

• Management and training of new Associates on the business 

• Ability to meet tight client deadlines while managing deliverables from internal and external partners/ vendors 

• Talent for thinking creatively and crafting custom solutions to meet varied and sometimes competing objectives 

Possess the Following Traits 

• Strong relationship skills, comfortable speaking directly to key decision makers 

• Ability to troubleshoot on the spot and find solutions/workarounds during campaign launches 

• Able to think critically and work in a rapidly evolving environment – ensuring that the decisions you make are informed and strategic on behalf of your clients business objectives 

• Highly effective communicator 

• Work both independently and cross-functionally  

• Highly organized and ability to quickly pivot between multiple work-streams 

• 2-4 years of relevant experience in digital media, advertising, strategy, or partnerships 

• Programmatic or agency experience is a plus. 

• Strong working knowledge of media math  

• Knowledge of planning across multiple media channels is a plus 

• Proficient in Microsoft Excel 

• Exceptional written, verbal communication & presentation skills 

• Advanced proficiency in Microsoft Powerpoint and Excel. 

• Working knowledge of Salesforce is a plus 

All your information will be kept confidential according to EEO guidelines.